Marketing Automation Manager (Adobe AEP/NBA)

Humana

Sacramento, CA

Full Time

Mid Level

104k-143k

16 days ago

Job Description

About the Role

Humana's Marketing organization is seeking a Marketing Automation Manager who specializes in Adobe Experience Platform (AEP) and Next Best Action (NBA) execution to join the team as a Senior Product Manager working anywhere in the US. As a Specialist in NBA Execution, you'll play a hands-on role in translating strategy into real-time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). You will lead all phases of the product life cycle, from inception to introduction into the marketplace, developing products to meet specific customer needs and achieve specific outcomes. Once products are launched, you will monitor their efficacy and use customer and business partner feedback to ensure they meet customer needs across segments, adjusting products over time to continue achieving desired outcomes.

Key Responsibilities

Configure, test, deploy, and iterate personalized journeys in Adobe Journey Optimizer based on NBA strategy
Collaborate with the data analytics team to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes
Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting
Conduct rigorous QA across events, wait steps, personalization rules, and cross-channel triggers
Monitor performance and resolve execution issues; partner with analytics to refine logic and improve outcomes
Serve as a subject matter expert (SME) for AJO/AEP capabilities; upskill others on best practices in journey orchestration

Requirements

3+ years of marketing operations or lifecycle marketing experience
2+ years of hands-on configuration experience with Adobe Journey Optimizer and Adobe Experience Platform
Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization
Effective communicator across technical and business teams; detail-oriented in managing journey flows
Comfortable working in pod-based or agile cross-functional environments

Nice to Have

Adobe certifications in AEP or AJO are a plus
Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging
Experience in highly regulated industries (e.g., healthcare, financial services)
Exposure to JSON, event payloads, or API-driven personalization
Understanding of NBA personalization logic frameworks

Qualifications

No specific formal educational qualifications specified in the description

Benefits & Perks

Humana offers a variety of benefits to promote the best health and well-being of employees and their families
Health benefits effective day 1
Paid time off, holidays, volunteer time, and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities

Working at Humana

Humana is committed to putting health first for teammates, customers, and the community. They focus on making it easier for people to achieve their best health through their insurance and healthcare services, aiming to improve quality of life for diverse populations including Medicare, Medicaid, military personnel, and communities at large.

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