Marketing Automation Manager

About the Role

Key Responsibilities

• Leverage HubSpot's full capabilities through feature enhancements and integrations.
• Create custom modules, templates, forms, workflows, lead scoring, and audience segmentation to drive lead nurture and acquisition efforts.
• Oversee data integrity through data import management, data validation rules, data cleansing, and deduplication.
• Build customized views, dashboards, and reports for users.
• Manage and optimize the website chat experience, proactively driving improvements to increase conversion.
• Develop, execute, and test sales and marketing campaign automation.
• Share knowledge and best practices, carrying out training for existing and new users.
• Monitor the deal pipeline to identify opportunities and ensure smooth transitions through the sales funnel.
• Design and execute email and other digital marketing campaigns in partnership with other marketing leads.
• Enhance marketing automation and lead nurturing processes across different channels.
• Collaborate with the Marketing Campaign Manager, Inside Sales, and Field Teams to generate leads.
• Work closely with the Email Marketing team to ensure cohesive and effective email strategies.
• Support marketing events and manage logistical aspects, along with other operational duties.
• Create and share reports detailing marketing campaign performance, lead acquisition, and lifecycle engagement.
• Monitor and evaluate marketing campaign effectiveness.
• Collaborate with Sales and Marketing teams to review, recommend, and implement best practice processes within HubSpot.
• Act as the point of contact for sales and marketing colleagues, providing guidance and coaching on HubSpot.
• Measure and optimize HubSpot campaigns, proactively monitor and analyze performance metrics.
• Collaborate on segmentation, measure results, and optimize workflows to convert leads into customers.
• Analyze CRM data to identify trends, patterns, and opportunities for improvement, providing actionable recommendations.

Requirements

• Significant experience as a HubSpot Specialist, Administrator, or Consultant, particularly with the Marketing, Sales, and Service platform and its features.
• Understanding of all aspects of HubSpot configuration and technical/functional capabilities.
• Experience in analyzing and presenting data to stakeholders in a meaningful way.
• Confidence to delve into business requirements and make recommendations to senior stakeholders and Directors.
• Excellent analytical, planning, and organizational skills with the ability to manage competing demands.
• Curiosity to develop a strong knowledge of customers, business, and services.
• Tenacity to ensure objectives, goals, and commitments are met.
• Excellent communication and presentation skills tailored to different stakeholder groups.
• A creative approach to problem-solving with attention to detail and a big picture perspective.
• BA/BS degree or equivalent experience.
• Proven HubSpot proficiency.
• Experience with digital marketing.
• Excellent communication skills and a creative mindset.
• Ability to manage multiple projects and deadlines.

Nice to Have

• HubSpot Academy Certifications, particularly HubSpot Sales, HubSpot Marketing Software, and Operations Hub.
• Experience with Google Analytics - GA4.
• HubSpot CRM, Sales, and Marketing Certifications (Highly preferred).

Qualifications

• BA/BS degree or equivalent experience.