Marketing Automation Program Analyst

About the Role

Key Responsibilities

• Operate and maintain Pardot (Account Engagement), including users, automations, sync behavior, segmentation logic, and asset hygiene.
• Troubleshoot sync errors and lead routing issues between Pardot and Salesforce; escalate complex cases to the CRM Platform team as needed.
• Support the deployment and optimization of AI-powered marketing tools, contributing to workflow setup, QA, and data routing.
• Build and maintain dynamic and static lists to support marketing campaign targeting, engagement flows, and triggered automations.
• Assist with the development of scalable, modular campaign architectures (templates, automation rules, folder structures).
• Manage campaign requests in Wrike, coordinate timelines with stakeholders, and document setup and QA steps.
• Contribute to process documentation and playbooks that define system behavior, data expectations, and field logic.
• Participate in the evaluation and integration of new tools, contributing to test plans, launch support, and performance monitoring.
• Help operationalize distribution of content (e.g., newsletters, announcements, thought leadership) using logic-based automation flows.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree or equivalent combination of education and experience.
• Two years of experience in Marketing Operations, Marketing Automation, or a similar systems-focused role.
• Experience using Salesforce and Pardot (Account Engagement).
• Strong attention to detail and process, with a logic-first approach to automation and troubleshooting.
• Comfortable editing HTML and managing asset templates.
• Ability to travel as needed (minimal).

Nice to Have

• Experience with marketing project management tools (e.g., Wrike).
• Exposure to AI-powered marketing tools or lead qualification workflows.
• Familiarity with other marketing systems (e.g., Hubspot, Drift, Demandbase).
• Experience with automation tools like Zapier, Make, N8N, or similar.

Qualifications

• Educational background including a Bachelor's Degree or equivalent experience.
• Minimum of two years' experience in marketing systems or automation roles.
• Experience with Salesforce and Pardot platforms.

Benefits & Perks

• Comprehensive coverage starting first day of employment, including Medical, Dental/Orthodontia, and Vision.
• Ownership opportunities with synthetic ownership and financial rewards.
• Employee Assistance Program including counseling, legal resolution, financial education, pet adoption assistance, and more.
• Flexible work scheduling to support work-life balance.
• Generous Paid Time Off (PTO) plan that increases with milestones.
• Learning and career development programs.
• Team building events including company picnics and holiday parties.
• Total compensation with competitive pay, quarterly bonuses, and a 401(k) with employer match.
• Hybrid workforce model allowing remote work or in-office work within a commutable distance.