Marketing Automation Senior Developer

About the Role

Key Responsibilities

• Develop and optimize responsive email templates using HTML, and AMPscript to ensure mobile-friendly and accessible designs. Maintain consistency in branding, accessibility, and performance across marketing assets.
• Design and Develop Automation Workflows: Architect and implement advanced automation workflows and triggered communications that seamlessly integrate with both internal and external data sources, ensuring high data accuracy and reliability across all campaigns.
• End-to-End Campaign Management: Drive the full campaign lifecycle, from data architecture, scripting, and rigorous testing to deployment, ensuring all technical deliverables align with business objectives and KPIs.
• Advanced SQL Development: Write and optimize complex SQL queries to extract, manipulate, and transform large datasets for segmentation, reporting, and automation, ensuring exceptional query performance and accuracy.
• Systems Integration Expertise: Manage and enhance integrations between the marketing automation platform (e.g., Salesforce Marketing Cloud) and external systems such as CRMs, e-commerce platforms, and customer data platforms, ensuring seamless data flow and robust connectivity.
• Cross-Functional Collaboration: Partner with marketing, product, data engineering, and data science teams to translate business requirements into scalable technical solutions while optimizing platform usage for better ROI.
• Platform Optimization: Oversee the configuration and performance optimization of the marketing automation platform, including API integrations, data models, and automation triggers, to achieve efficiency and scalability.
• Technical Troubleshooting and Debugging: Identify, diagnose, and resolve complex technical issues across workflows, integrations, and data synchronization processes, providing expert-level support when necessary.

Requirements

• 8+ years in marketing automation or related technical fields, with expert-level proficiency in Salesforce Marketing Cloud (ExactTarget).
• Proven expertise in SQL for advanced audience segmentation and data manipulation.
• Strong understanding of email rendering best practices across devices, clients, and platforms.
• Proven expertise in HTML and AMPscript for designing and developing responsive email templates, landing pages, and dynamic content experiences.
• Hands-on experience with Salesforce Data Cloud or comparable customer data platforms for managing personalization, segmentation, and data flows.
• Skilled in HTML and CSS for creating and refining responsive email templates with attention to design and usability.
• Familiarity with email builder tools (e.g., Salesforce Content Builder, Litmus, Stensul), collaboration tools (e.g., Figma), and project management systems (e.g., Workfront).
• Strong track record of implementing process enhancements that improve efficiency and scalability.
• Data-driven mindset with a deep understanding of metrics, analysis, and actionable insights.
• Excellent interpersonal and communication skills to effectively collaborate across teams and stakeholders.
• Thrives in fast-paced, dynamic environments with the ability to deliver high-quality outcomes under tight timelines.
• Bachelor's Degree in a relevant field.

Nice to Have

• Experience with Salesforce Data Cloud or comparable customer data platforms.
• Knowledge of email builder tools such as Litmus, Stensul, and collaboration tools like Figma.
• Experience with process improvement initiatives to enhance platform efficiency and scalability.

Qualifications

• Bachelor's Degree in a relevant field.