Marketing Automation Specialist

About the Role

Key Responsibilities

• Implement and Manage Automation Tools: Configure, integrate, and administer marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua to support campaigns effectively.
• Develop Automation Workflows: Design and maintain workflows for email marketing, lead nurturing, CRM integrations, and other digital marketing efforts.
• Analyze Campaign Data: Track and evaluate campaign performance by analyzing KPIs, including open rates, click-through rates, and conversions, to identify optimization opportunities.
• Personalized Marketing Campaigns: Assist in developing segmentation strategies to deliver personalized, data-driven content to defined audience segments.
• Optimize Lead Scoring Models: Collaborate with sales and marketing teams to refine lead scoring processes and improve sales alignment.
• Enhance Customer Journeys: Map and improve customer journeys by leveraging automation tools to deliver engaging, relevant content.
• Collaborate Across Teams: Work closely with content creators, designers, and digital marketing teams to align automation strategies with broader marketing initiatives.
• Maintain Data Integrity: Ensure CRM and automation platforms are updated with accurate and compliant data to streamline workflows and regulatory compliance.
• Support Campaign Launches: Troubleshoot technical issues related to automation and ensure timely execution of campaigns.
• Stay Updated: Research and recommend new automation tools, technologies, and strategies to stay ahead in the digital marketing landscape.

Requirements

• Bachelor's degree in Marketing, Computer Science, Data Analytics, or related field.
• Proven experience (3+ years) working with marketing automation tools (HubSpot, Marketo, Pardot, Eloqua, or similar).
• Strong understanding of digital marketing and email marketing best practices.
• Familiarity with CRM systems like Salesforce or MS Dynamics for integrations and workflows.
• Proficiency in analytics tools (Google Analytics, Tableau, or Power BI) to assess campaign performance.
• Knowledge of HTML, CSS, and basic web development for email templates is a plus.
• Ability to create segmentation strategies for targeted marketing campaigns.
• Strong problem-solving skills with the ability to troubleshoot technical issues in automation tools.
• Excellent communication skills, including the ability to present complex data insights to non-technical audiences.
• Experience with GDPR, CCPA, and other marketing compliance regulations is preferred.

Nice to Have

• Certifications in marketing automation platforms (e.g., HubSpot, Eloqua, Marketo).
• Experience with advanced AI-driven marketing tools or predictive personalization strategies.
• Familiarity with A/B testing and data-driven decision-making.
• Knowledge of emerging AI applications in marketing automation.

Qualifications

• Bachelor's degree in Marketing, Computer Science, Data Analytics, or related field.
• Proven experience (3+ years) working with marketing automation tools.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.
• Access to top jobs, competitive compensation, and benefits.
• Free online training and resources.