Marketing Automation Specialist

Sherwin-Williams

Cleveland, OH

Full Time

Mid Level

73k-92k

about 1 month ago

Job Description

About the Role

The Marketing Automation Specialist supports the teams responsible for Sherwin-Williams Performance Coatings Group marketing initiatives. This role is ideal for a technically inclined marketer who thrives at the intersection of data, systems and strategy. The specialist plays a key role in lead-to-close processes, ensuring seamless platform integration and driving measurable business outcomes through automation and analytics. The position emphasizes technical expertise in marketing automation, data strategy, and platform integrations to enhance operational efficiency in a B2B environment. Sherwin-Williams is committed to inspiring and improving the world through innovative paints and coatings, investing in its people with benefits, career development, and an inclusive culture.

Key Responsibilities

Develop, execute and optimize marketing automation strategies to support lead lifecycle management, segmentation, scoring and routing.
Set up and configure automation platforms, CRM and data warehouse systems to ensure seamless data flow and reporting.
Create and optimize automated workflows for email marketing, lead nurturing and sales enablement.
Design and implement lead scoring models and segmentation strategies to prioritize sales opportunities.
Analyze campaign performance, track key KPIs and provide data-driven recommendations for optimization.
Integrate marketing automation tools with CMS and CRM systems to ensure smooth data flow and accurate performance tracking.
Collaborate across teams to align marketing automation initiatives with sales, content and overall marketing objectives.
Conduct QA and testing of automation workflows, integrations and data syncs across platforms.
Monitor and assist in the maintenance of the marketing automation database.
Serve as a subject matter expert on marketing automation and email operations, staying current with best practices, strategies, and industry standards.
Collaborate with cross-functional teams to ensure data quality, compliance (e.g., GDPR) and governance across marketing systems.

Requirements

Bachelor's degree or higher in marketing, information systems, computer science or related field.
3+ years of experience in marketing operations or marketing automation.
3+ years' experience with a marketing automation platform (Marketo, HubSpot, Dynamics, etc.).
Familiarity with CRM systems.
Knowledge of GDPR and other data privacy regulations.
Basic HTML - ability to edit source code.
Working knowledge of APIs and system integrations.

Nice to Have

HTML & CSS advanced skills.
Knowledge of Marketo beyond basic experience.
Knowledge of design thinking.
Knowledge of CDPs, tag management systems and customer journey orchestration tools.
Understanding of AI applications in marketing automation.

Qualifications

Formal education: Bachelor's degree or higher in relevant fields.

Benefits & Perks

Wide range of world-class benefits including retirement, health care, total well-being, and support for work-life balance.
Flexible work schedule and opportunities for career development.
Inclusive team environment and community engagement.

Working at Sherwin-Williams

Sherwin-Williams values stability, growth, and possibility for its employees. The company fosters an inclusive environment, invests in employee development, and emphasizes community connection. It is committed to diversity, equal opportunity, and supporting employee well-being through comprehensive benefits and a collaborative work culture.

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