Marketing Automation Specialist

About the Role

Key Responsibilities

• Build and schedule email campaigns and other manual and automated nurture campaigns (using Marketo) to coincide with ongoing/planned strategic marketing initiatives.
• Help define sales-marketing multi-channel strategies and best practices as it pertains to technologies used to analyze and optimize campaigns and drive growth.
• Maintain our marketing automation integration (Marketo) with our CRM (Salesforce) and assist in the integration of additional platforms into our marketing technology stack.
• Translate collaborative workflow strategy guides and diagrams provided by teams into fully functional campaign releases.
• Create marketing programs; development and execution, including segmentation, testing and deployment and continually evaluating these for improvements.
• Work with management to define KPIs, create reporting, analyze campaign performance, and develop ongoing recommendations to improve campaigns.
• Understand and evaluate campaign metrics and distribute campaign performance to teams; write test plans, test cases, status reports and summary reports for Sales, Product, Operations, and Marketing teams on an ongoing basis.
• Support essential marketing-operations initiatives in Marketo such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

Requirements

• 3+ years experience implementing and working within enterprise marketing automation tools such as Marketo, Hubspot, or Eloqua.
• Expert knowledge of database management concepts and best practices.
• Basic knowledge of connectivity and purpose of other relative marketing and data analysis technologies such as Google Analytics/Tag Manager, Oktopost, HotJar, etc.
• Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, make recommendations and drive action.
• High attention to detail, including effective communication and proven ability to manage multiple, competing priorities simultaneously.
• Experience with CMS management (such as WordPress or Drupal) is ideal; experience with user experience best practices and site design/development is a plus.
• Experience with Microsoft (admin/ops) and Adobe (creative) applications is a plus.
• Ability to multi-task and prioritize in a fast-paced, fluid environment.
• Excellent troubleshooting, listening, and problem-solving skills.
• Works well in a team environment but has strong independent project management skills.

Nice to Have

• Experience with CMS management (such as WordPress or Drupal).
• Experience with user experience best practices and site design/development.
• Experience with Microsoft (admin/ops) and Adobe (creative) applications.

Qualifications

• No specific formal educational qualifications are explicitly mentioned in the description.

Benefits & Perks

• Workplace flexibility - you choose between remote, hybrid or in-office.
• Company paid employee medical, dental and vision.
• Competitive salary and success sharing bonus.
• Flexible vacation with no cap, plus sick time and holidays.
• An entrepreneurial culture that won't limit you to a job description.
• Being listened to, valued, appreciated -- and having your contributions rewarded.
• Enjoying your work each day with a great group of people.