Marketing Automation Specialist

Creative Circle

Chicago, IL

Full Time

Mid Level

7 days ago

Job Description

About the Role

As a Marketing Automation Specialist, you will report directly to the Associate Director of Digital Marketing and be the driving force behind the implementation and management of marketing automation programs. Your mission is to execute automated marketing campaigns, optimize workflows, and ensure the seamless operation of the marketing automation platform within a non-profit association that is certified as a Great Place to Work. The role involves working remotely in the Chicagoland area with monthly onsite team meetings, and offers generous benefits including a home office allowance, flexible work schedule, 401K match, tuition reimbursement, and more.

Key Responsibilities

Take charge of the marketing automation platform, ensuring smooth integration with CRM systems, email marketing platforms, and other relevant tools.
Implement, manage, and execute automated marketing campaigns, including lead generation and nurture programs, email workflows, and drip campaigns, particularly in the B2B/Corporate Sales and Alliances channel.
Develop and implement strategies to deliver targeted and personalized marketing messages.
Support the development of lead scoring models and ensure accurate lead qualification for sales follow-up.
Enhance A/B testing capabilities to refine messaging, layouts, and other campaign elements for improved performance.
Track and analyze key performance metrics for marketing automation campaigns, providing insights and recommendations for optimization.

Requirements

Expert in managing marketing automation platforms, specifically Marketo.
Experience working with CRM systems (e.g., Salesforce) and integrating them with marketing automation platforms.
Solid understanding of digital sales/B2B Demand Generation and eCommerce tools.
Strong understanding of email marketing best practices and audience segmentation.
Comfortable working with APIs in a programming language.
Ability to track, analyze, and optimize campaign program performance using data-driven insights.

Qualifications

2-3 years of experience in marketing automation
Must have Marketo experience
Location in Chicagoland area or willing to work remotely with monthly onsite meetings

Benefits & Perks

$75/month home office allowance
Flexible work schedule (Mon-Thu 9-6, Fri 9-11:30/12)
401K match
Tuition reimbursement
Additional benefits as offered by the organization

Working at Creative Circle

The organization is a non-profit association certified as a Great Place to Work, emphasizing a collaborative team environment and a commitment to employee well-being and professional growth.

Apply Now