Marketing Automation Specialist

About the Role

Key Responsibilities

• Responsible for email marketing program development and execution, including segmentation, testing, deployment, and continual evaluation for improvements.
• Strong understanding of customer lifecycle management, journey mapping, and personalization.
• Assist in strategy, content, and development of campaign assets, including landing pages, email messaging, and templates.
• Understand and evaluate campaign metrics and distribute campaign performance to the applicable teams and departments.
• Work with management to define KPIs, create reporting, analyze campaign performance, and create recommendations for continuous improvement.
• Create and maintain performance reports for marketing leadership.
• Proactively research and implement the latest best practices, strategies, and industry standards.
• Plan and perform A/B testing to enhance productivity, conversion rates, ROI, and sales growth.
• Support essential marketing operations initiatives in Marketing Cloud Account Engagement (formerly Pardot) and Salesforce.
• Other responsibilities as assigned.

Requirements

• 2+ years' experience in B2B demand generation in a technology product and/or services company.
• Expertise in designing, building, and analyzing email campaigns.
• Ability to create automated workflows, nurture sequences, and triggers.
• Ability to design marketing campaigns that align with business goals.
• Knowledge of database management concepts and best practices.
• Strong working knowledge of Marketing Cloud Account Engagement (formerly Pardot) and Hubspot, as well as proficiency with CRM software.
• Superior communication skills, both written and verbal.
• Highly organized and self-motivated.
• Strong independent project management skills.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• Understanding of basic coding for email templates and landing pages (HTML/CSS/Bootstrap).
• Bachelor's Degree in business, marketing, communication, or equivalent experience.

Nice to Have

• Familiarity with GDPR, CCPA, and other data protection laws.

Qualifications

• Bachelor's Degree in business, marketing, communication or equivalent experience.

Benefits & Perks

• Competitive base salary.
• Benefits including medical, dental, vision insurance.
• 401(k) savings plan.
• Paid holidays and paid time off.
• Casual work environment.
• Hybrid remote work in Phoenix, AZ.