Marketing Automation Specialist - Digital Learning at UT - UTK

About the Role

Key Responsibilities

• Support and help scale marketing efforts for the Digital Learning CRM system.
• Design, deliver, and implement prospective Digital Learning communications using automation products and integrations.
• Work closely with key partners to understand business processes and how automation tools can streamline them.
• Manage the QA process for communications to ensure brand standards and quality control.
• Champion digital engagement efforts including email, SMS, ringless voicemail, dialer campaigns, chatbots, and digital remarketing.
• Build and send marketing automation campaigns across multiple channels.
• Design and manage customer journeys with segmentation, personalization, and automation.
• Create, optimize, and manage email marketing campaigns, including designing templates and conducting A/B testing.
• Ensure high deliverability and engagement rates for campaigns.
• Develop and maintain data rules, relationships, and populations across shared Slate instances.
• Monitor, analyze, and report on campaign performance and conversion metrics.
• Assist in developing a framework for managing and reviewing marketing activities.
• Collaborate with cross-functional teams to ensure successful campaign execution and reporting.
• Support team members with marketing automation tools and best practices.
• Create synergies with internal teams and external partners to foster relationship development.

Requirements

• Bachelor's degree in Communications, marketing, information sciences, or data architecture.
• At least 3 years of experience in marketing, communications, or higher education (recruitment, admissions, enrollment, student services, or student success experience preferred).
• Experience in building audience-focused communications and omni-channel marketing.
• Demonstrated experience with Slate or similar higher education CRM systems.
• Ability to design and manage marketing automation campaigns including email, SMS, and other digital channels.
• Strong understanding of customer journey mapping, segmentation, and personalization.
• Experience with campaign performance analysis and reporting.

Nice to Have

• Master's Degree in a related field.
• Five years of experience in email marketing and omni-channel marketing.
• Higher education experience in recruitment, admissions, enrollment, or student success communications.

Qualifications

• Bachelor's degree in relevant field.
• 3+ years of relevant experience in marketing or higher education.

Benefits & Perks

• Potential for hybrid work capacity.
• Competitive UT market range: MR 09.
• Access to UT benefits (specific details available through provided links).