Marketing Brand Specialist, Global Games

About the Role

Key Responsibilities

• Works on the planning and implementation of projects that support the marketing function.
• Interacts directly with product managers to identify new marketing opportunities, prepares regular marketing activity reports and responds to questions from the sales organization.
• Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.
• May identify, evaluate and recommend marketing opportunities consistent with product line objectives; provides pre- and post-sale marketing support to distributors, OEMs and resellers; and supports public relations through researching, writing and editing press releases.
• Coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
• Asset Management and Coordination: Brief in global tactical plans and assets for development and localization, working with internal and external creative and media agencies.
• Track development, feedback, and audit assets prior to distributing to Global Marketing, Global Horizontal Teams, Territory Marketing Teams, and internal digital asset management system.
• Manage global asset submissions to international and local review teams, as well as compliance groups for feedback and clearances.
• Manage ESRB and Legal reviews of assets. Collate and return collective feedback to stakeholders.
• Work with Global Brand Managers to manage and audit storefront updates and optimization across PS5 and PC, including asset management, copy updates, and storefront merchandising in partnership with platform teams for game updates and promotional activities.
• Work closely with internal horizontal teams to develop and review marketing tactics to support the Games Marketing strategy and live service season campaign, including media, social, CRM, and retail channels.

Requirements

• Experience working across multiple teams and stakeholders to gather, reconcile, and summarize feedback.
• Experience and understanding of basic business operations and marketing principles with critical thinking and prioritization skills.
• Experience contributing to and/or leading go-to-market campaigns.
• Experience working with creative and media agencies is preferred.
• Maintain confidentiality with privileged information.
• Excellent collaboration skills, working well with others in high-pressure environments.
• Excellent written and verbal communication skills. Experience presenting to partners at multiple levels and ability to distill information into clear plans and actions.
• Excellent organizational skills.
• Ability to concurrently manage multiple projects in different stages and drive to completion under self-direction. Strong tracking and follow-up skills.
• Deep knowledge of games on multiple platforms including live service and mobile games preferred.
• Passion for marketing, gaming, and video game culture.

Nice to Have

• Experience and understanding of basic business operations and marketing principles with critical thinking and prioritization skills.
• Deep knowledge of games on multiple platforms including live service and mobile games preferred.

Qualifications

• Minimum bachelor's degree in business administration or equivalent.
• 2+ years of business and/or administrative experience.
• Marketing experience preferred.

Benefits & Perks

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
• Health Savings Account (HSA) (for employees working 20+ hours per week)
• Life & Disability Insurance (for employees working 20+ hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly epayroll
• Referral Bonus Programs
• Certification and training opportunities