Marketing Campaign Execution Specialist

About the Role

Key Responsibilities

• Develops email and landing page assets based on the templates and style guides provided by the client.
• Creates and modifies HTML and CSS code to render accurately in all major email clients and browsers for PCs, Macs, and mobile devices.
• Implements email HTML coding best practices to avoid email spam traps.
• Structures the use of links, images, and styles based on the standards provided by the client.
• Leads engagements for small and mid-size clients, including serving as the project manager, consulting with clients to understand their needs, and providing guidance on digital campaign strategy.
• Performs post-campaign analysis and shares findings along with recommendations for improvements during client debriefs.
• Creates landing pages and integrated forms for capturing campaign respondents.
• Handles and uploads images and files for marketing campaigns within the marketing automation platform.
• Assesses email deliverability and tests rendering of email assets across various email providers and devices.
• Tests end-to-end campaign tracking from email delivery through engagement, data processing, and reporting.
• Works directly with internal resources and asset requesters to QA, review, and revise assets as necessary.
• Continuously evaluates and suggests process improvements to expedite campaign production.
• Implements list segmentation strategies for targeted email campaigns.
• Creates and maintains job aids and process documents.
• Works independently and makes collaborative decisions with clients, supported by a project manager.
• Mentors and onboards new Campaign Specialists.
• Provides performance feedback and coaching.

Requirements

• High School Diploma or GED required; Bachelor's degree preferred.
• Three or more years of experience in marketing operations, digital demand generation, or marketing technology.
• Three or more years of experience building and deploying email campaigns or marketing operations projects using platforms such as Marketo, Eloqua, HubSpot, Salesforce Marketing Cloud, or Pardot.
• Knowledge of best practices for email creative, segmentation, deliverability, and CAN-SPAM regulations.
• Use of HTML/CSS to code email and landing pages successfully.
• Experience with CRM systems such as Salesforce or Microsoft Dynamics is preferred.
• Ability to troubleshoot technical issues related to HTML templates, list segmentation, and email execution.
• Ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Excellent time-management, organization, and project management skills.
• Ability to quickly identify and address operational and process issues.
• Creative thinking about marketing testing techniques and options.
• Excellent communication skills, both written and verbal.
• Experience communicating directly with clients and maintaining proactive partnerships.

Nice to Have

• Certification in one or more marketing automation platforms such as Marketo, Eloqua, HubSpot, Salesforce Marketing Cloud, or Pardot.

Qualifications

• High School Diploma or GED (required).
• Bachelor's degree (preferred).
• Experience with marketing automation platforms and CRM systems.

Benefits & Perks

• Salary range from $80,000 to $120,000 depending on qualifications, experience, skills, and location.