Marketing Campaign Manager

Insight Global

Redmond, WA

Full Time

Senior

5 days ago

Job Description

About the Role

The Marketing Campaign Manager is responsible for concepting, strategizing, and managing player lifecycle messaging and marketing for the world's biggest video game. The role involves franchise lifecycle management, CRM ownership, product marketing strategy, data and analytics, content strategy, editorial calendar development, creative direction, and project management. The position supports initiatives such as growing the email list from 6 million to over 60 million subscribers and launching major game projects like Minecraft Legends. The company is committed to creating diverse and inclusive environments where employees can bring their full, authentic selves to work every day.

Key Responsibilities

Concept, strategize, and manage player lifecycle messaging and marketing campaigns for Minecraft.
Oversee franchise lifecycle management with creative direction of every email.
Maintain CRM by monitoring player sentiment, brand needs, trends, and data to build engaging campaigns and journeys.
Develop and execute promotional, nurture, and engagement campaigns aligned with overall PLM strategy and brand messaging.
Analyze data and conduct A/B tests to define best practices for PLM and messaging.
Determine content hierarchy, messaging, and creative direction for email content.
Develop and manage the email deployment and content calendar for all Minecraft communications.
Provide copywriting and art direction for all email campaigns.
Manage and coordinate assets, build and enforce timelines, and implement workback schedules.
Reduce churn by introducing a project management platform.
Grow email list from 6MM to 60MM+ subscribers and support the launch of Minecraft Legends.

Requirements

Assist in strategic and creative development, including research and production processes.
Build strong working relationships with internal and external stakeholders.
Ensure campaign budgets stay within targets.
Write and disseminate campaign activity reports and track campaign results and metrics.