Marketing Campaign ManagerNew

About the Role

Key Responsibilities

• Develop and deploy a variety of multi-channel campaigns and ABM programs that grow and nurture our lead funnel, including crafting strategy, aligning internal teams, and managing execution.
• Plan and launch targeted campaigns to high-priority supplier accounts using account-based marketing approaches, including personalized outreach, retargeting, direct mail, and event programs.
• Oversee the development of demand generation assets such as email, landing pages, social ads, sales emails, and direct mail.
• Achieve campaign performance targets through A/B testing strategies and execution across all channels.
• Partner with Sales and Growth teams to create and test new SPP offers, monitor pipeline impact, and optimize campaigns based on performance data and feedback.
• Track and report campaign performance metrics, including pipeline impact and conversion rates, providing insights on ROI and channel effectiveness.
• Provide recommendations for campaign optimization, improving lead quality, and maximizing ROI.
• Maintain a deep understanding of the Supplier Payments Plus product, customer pain points, and competitive differentiation to inform marketing activities.
• Stay informed of industry trends and best practices in B2B payments, account-based marketing, and digital campaign strategy.

Requirements

• 8+ years of experience managing and optimizing multi-channel campaigns, preferably in B2B fintech/payments or SaaS solutions.
• Strong project management, time management, prioritization, and organizational skills.
• Proficiency in strategic thinking and problem solving.
• Experience with ABM platforms, paid media (search, display, social), email marketing, and campaign analytics tools.
• Analytical and quantitative skills with a bias toward data-based decision making.
• Ability to multitask and manage responsibilities in a fast-paced environment.
• Experience with offer testing, performance iteration, and stakeholder communication.
• Strong collaboration skills to work effectively with Product Marketing, Sales, Analytics, and external partners.
• Exceptional project management and organizational abilities.
• Data-driven mindset with a track record of campaign ROI optimization.
• Experience with CRM systems, especially Salesforce, is required.
• Experience with sales engagement platforms, especially Outreach, is a plus.

Nice to Have

• Experience with sales engagement platforms such as Outreach.

Qualifications

• Experience with CRM systems, especially Salesforce.
• Experience with sales engagement platforms like Outreach.

Benefits & Perks

• Medical, dental, and vision insurance (HMO, PPO, or HDHP).
• Health Savings Account (HSA) and Flexible Spending Account (FSA).
• Life and disability insurance.
• 401(k) retirement plan.
• Paid holidays and paid time off.
• Employee Stock Purchase Program with discounts.
• Wellness and fitness initiatives.
• Employee recognition and referral programs.
• Flexible time off and wellness days.
• Additional company benefits.