Marketing Campaign Specialist

Rubrik

Palo Alto, CA

Full Time

Senior

132k-132k

about 1 month ago

Job Description

About the Role

Rubrik's Marketing Team is growing, and we're looking for individuals to join us at one of the most pivotal moments in our journey. We embrace a culture of opportunity and empowerment, allowing team members to take their best ideas and see them to fruition. Join us as we continue to build upon Rubrik's decade plus history of challenging the status quo within the cybersecurity space. The Global Campaigns Team is looking for a Marketing Campaign Manager to own pipeline generation for our Cloud initiatives. This position is highly cross-functional and will work closely with the Campaigns Team, the Programs Team, Field Marketing, Product Marketing, Digital Marketing, and Sales. As a Marketing Campaign Manager, this individual will be responsible for all aspects of campaign management, including strategy, execution, and analysis.

Key Responsibilities

Own pipeline generation across all stages of the funnel in support of our Cloud initiatives.
Drive key, integrated programming that results in greater brand awareness, lead generation, and customer engagement within the Cloud spaces.
Partner with Field Marketing and Product Marketing to identify target audiences, develop a compelling narrative, and run relevant programming centrally and in region.
Work with the Digital Marketing team to construct multi-channel, multi message paid programming.
Alongside the Strategic Events team, create impactful tradeshow and regional event experiences.
Align with Inside Sales and Sales to ensure successful lead and program follow-up.
Operate with a test-and-learn mindset, continuously seeking ways to optimize marketing execution as well as process.

Requirements

5+ years of experience owning marketing programs or campaigns from start to finish, preferably targeting IT or cybersecurity audiences.
Demonstrated creativity in program development across digital, event, email, and paid advertising channels.
Ability to effectively engage with cross-functional teams and executive audiences.
Experience partnering closely with Inside Sales and Sales to drive opportunity creation and pipeline growth.
Copywriting expertise, both for Marketing and Sales purposes.
Knowledge of reporting and analytics using Salesforce and Tableau.
Desire to work in a fast-paced, dynamic environment.

Nice to Have

Experience with cybersecurity or IT audiences.
Experience with multi-channel marketing strategies.
Familiarity with marketing automation tools.

Qualifications

Relevant experience in marketing program or campaign management.

Benefits & Perks

Base salary range of $132,000—$172,000 USD, depending on location and experience.
Bonus potential, equity, and benefits.

Working at Rubrik

Rubrik is dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. The company emphasizes inclusion, merit-based growth, and creating an environment where every employee has equal access to opportunities for growth and excellence. Rubrik's culture focuses on building a sense of belonging, innovation, and community engagement, with a commitment to expanding opportunities for underrepresented talent and driving greater innovation for clients.

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