Marketing Campaigns Operations Specialist

Cch

New York, NY

Full Time

Entry Level

76k-106k

18 days ago

Job Description

About the Role

The Marketing Campaigns Operations Specialist role at Wolters Kluwer involves executing marketing initiatives to support pipeline goals, working with a team of Field Marketers, and utilizing marketing technology such as Marketo and CRM tools. The position offers growth potential, professional development, a hybrid work schedule, and comprehensive benefits within a global professional information services company that aims to empower its customers with software, content, and services to make critical decisions and improve outcomes.

Key Responsibilities

Execute and QA a steady volume of omni-channel marketing campaigns with supervision and guidance to support a growing North American business, utilizing multiple channels to deliver the right sales pipeline.
Comply with Divisional system governance such as campaign naming conventions, list import prep and process, regularly archiving assets, reviewing system errors, and actively monitoring database size and quality.
Work with Global and Divisional marketing teams to ensure information flow and leverage mentorship opportunities.
Impact pipeline and revenue by identifying and leveraging new opportunities, and recommending solutions to problems.
Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives.
Analyze data from marketing efforts to assess performance.
Contribute to budget tracking and actuals reporting.
Contribute to brainstorming and idea generation for marketing campaigns.
Utilize and own marketing databases and customer relationship management (CRM) tools.

Requirements

Have a BA/BS degree or equivalent.
Working knowledge and expanded conceptual knowledge in primary job family and broadening capabilities.
Demonstrated ability to increase knowledge of marketing technology and/or business applications (Excel, PowerPoint, collaboration tools, Google Analytics, social media tools, Canva, Reachdesk, ZoomInfo, project management tools, HubSpot/Marketo).
Analytical thinking skills to analyze and interpret marketing data.
Effective verbal and written communication skills.
Project coordination and management skills, including managing time, multiple tasks, and deadlines.
Desire and ability to learn, with a passion for bringing value and results.
Problem-solving attitude with the ability to recommend solutions.

Nice to Have

Experience with marketing automation and campaign management tools such as Marketo and HubSpot.
Familiarity with CRM systems and data analysis tools.
Experience working in a collaborative, customer-focused environment.

Qualifications

BA/BS degree or equivalent.

Benefits & Perks

Medical, Dental, & Vision Plans.
401(k), FSA/HSA, and Commuter Benefits.
Tuition Assistance Plan.
Vacation and Sick Time.
Paid Parental Leave.

Working at Cch

Wolters Kluwer fosters an inclusive, supportive, and diverse company culture that values innovation, collaboration, and making a positive impact. The company emphasizes mutual respect, employee well-being, and a commitment to diversity and equal opportunity. Recognized for its inclusive environment and employee well-being programs, Wolters Kluwer encourages employees to share their unique perspectives, grow professionally, and contribute to a meaningful mission of empowering professionals worldwide.

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