Marketing Campaigns Operations Specialist

About the Role

Key Responsibilities

• Execute and QA a steady volume of omni-channel marketing campaigns with supervision and guidance to support a growing North American business, utilizing multiple channels to deliver the right sales pipeline.
• Comply with Divisional system governance such as campaign naming conventions, list import prep and process, regularly archiving assets, reviewing system errors, and monitoring database size and quality.
• Work with Global and Divisional marketing teams to ensure information flow and leverage mentorship opportunities.
• Impact pipeline and revenue by collaborating with teammates, identifying new opportunities, and recommending solutions to problems.
• Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives.
• Analyze data from marketing efforts to assess performance.
• Contribute to budget tracking and actuals reporting.
• Utilize and own marketing databases and customer relationship management (CRM) tools.
• Contribute to brainstorming and idea generation for marketing campaigns.
• Support campaign details such as UTMs, campaign template duplication, and activation of campaign flows/triggers/automations.

Requirements

• Have a BA/BS degree or equivalent.
• Working knowledge and expanded conceptual knowledge in primary job family and broadening capabilities.
• Demonstrated ability to increase knowledge of marketing technology and/or business applications (Excel, PowerPoint, collaboration tools, Google Analytics, social media tools, Canva, Reachdesk, ZoomInfo, project management tools, HubSpot/Marketo).
• Analytical thinking skills to analyze and interpret marketing data.
• Effective verbal and written communication skills.
• Project coordination and management skills, including managing time, multiple tasks, and deadlines.
• Desire and ability to learn, with a passion for bringing value and results.
• Problem-solving attitude with the ability to recommend solutions.

Nice to Have

• Experience with marketing automation and campaign management tools such as Marketo and HubSpot.
• Familiarity with CRM systems and data analysis tools.
• Experience working in a collaborative, customer-focused environment.

Qualifications

• BA/BS degree or equivalent.

Benefits & Perks

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave