Marketing Campaigns Operations Specialist

Wolters Kluwer

Albany, NY

Full Time

Mid Level

76k-106k

17 days ago

Job Description

About the Role

Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and services that customers need to make decisions with confidence. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right. The Marketing Campaigns Operations Specialist role offers growth potential opportunities, professional development, an engaging team environment, the ability to work a hybrid schedule (in any WK office location 2-days a week), and amazing benefits.

Key Responsibilities

Execute and QA a steady volume of omni-channel marketing campaigns with supervision and guidance to support a growing North America business, utilizing multiple channels to deliver the right sales pipeline.
Comply with Divisional system governance such as campaign naming conventions, list import prep and process, regularly archiving assets, reviewing any system errors, and actively monitoring database size and quality.
Work with Global and Divisional marketing as needed to ensure information flow-through to your teammates and identify and leverage a mentor.
Impact pipeline and revenue by collaborating with teammates, taking advantage of new opportunities, and identifying and recommending solutions to problems.
Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives.
Analyze data from marketing efforts to assess performance.
Contribute to budget tracking and actuals reporting.
Utilize/own marketing databases and customer relationship management (CRM) tools.

Requirements

Have a BA/BS degree or equivalent.
Working knowledge and expanded conceptual knowledge in primary job family and broadens capabilities.
Demonstrated ability to increase your knowledge of utilizing marketing technology and/or business applications (Excel, PowerPoint, collaboration tools, Google Analytics, social media tools, Canva, Reachdesk, ZoomInfo, project management tools, HubSpot/Marketo).
Analytical thinking: ability to analyze and interpret marketing data.
Effective verbal and written communication skills.
Project coordination and management, plus proficiency in managing time, multiple tasks, deadlines - and driving your own clarity.
Desire and ability to learn, with a passion for bringing value and results to your work.
Problem-solving attitude with the ability to recommend solutions to problems.

Nice to Have

Experience with marketing automation tools such as Marketo or HubSpot.
Familiarity with campaign reporting and analytics.
Experience working in a collaborative, customer-focused environment.

Qualifications

BA/BS degree or equivalent.

Benefits & Perks

Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave

Working at Wolters Kluwer

We are an incredibly supportive team that truly enjoys what we do and who we do it with. We play a key role within Wolters Kluwer and assist in driving daily success. Wolters Kluwer strives for an inclusive company culture, attracting, developing, and retaining diverse talent to achieve our strategy. Recognized as a European Diversity Leader and one of Forbes America's Best Employers for Diversity and Women, we value diversity and inclusion in our workplace.

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