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Marketing Coach

FBL Financial Group

West Des Moines, IA
Full Time
Entry Level
15 days ago

Job Description

About the Role

The Marketing Coach at Farm Bureau Financial Services supports the marketing activities of agents by providing training, guidance, and resources to enhance local marketing efforts. The role involves coaching agents on marketing systems, tools, and best practices to help drive customer acquisition, cross-selling, and client retention, all within a company culture that values integrity, teamwork, passion, service, leadership, and accountability.

Key Responsibilities

  • Support the marketing activities of agents by providing training and troubleshooting on marketing systems and tools, including CRM, Marketing Toolkit, social media, and agent websites.
  • Provide ideas, guidance, and support for local marketing activities and educate agents on best practices and guidelines.
  • Help agents plan marketing activities, answer questions about marketing programs and systems, and provide up-to-date information on campaigns and initiatives.
  • Build relationships with assigned agents, marketing peers, and field leadership to support the agency force and achieve company goals.
  • Establish goals with agents, evaluate the results and effectiveness of marketing activities, and make personalized recommendations for their local market.
  • Serve as a marketing resource in the field by providing feedback and ideas to Marketing Services leadership on programs, initiatives, and agent needs.
  • Present and train on marketing topics and systems at the agency and state level.

Requirements

  • Have a college degree or equivalent plus at least one year of relevant experience, preferably in marketing, sales, or the insurance industry.
  • Be organized and able to multitask effectively to support approximately 80 agents.
  • Be a quick learner and tech-savvy to quickly adapt to various marketing programs, tools, and systems.
  • Possess good communication, relationship-building, and coaching skills to work effectively with agents and field leadership.

Qualifications

  • College degree or equivalent.
  • At least one year of relevant experience in marketing, sales, or insurance preferred.

Benefits & Perks

  • Career development and educational opportunities.
  • Enhanced 401K with a match.
  • Low-cost health, dental, and vision benefits.
  • Life and disability insurance options.
  • Paid time off, including holidays and volunteer time.
  • Onsite wellness facility with fitness classes and programs.
  • Daycare center and cafeteria.
  • Potential for hybrid work arrangements.

Working at FBL Financial Group

Farm Bureau Financial Services values a culture where integrity, teamwork, passion, service, leadership, and accountability are central to every decision and action. The company has a long-standing commitment to protecting client livelihoods and fostering an environment where employees can thrive.

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Job Details

Posted AtJul 30, 2025
Job CategoryMarketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeHybrid
ExperienceEntry Level

Job Skills

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About FBL Financial Group

Website

fblfinancial.com

Location

West Des Moines, IA

Industry

Direct Property and Casualty Insurance Carriers

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