Marketing Coach

Farm Bureau Financial Services

West Des Moines, IA

Full Time

Entry Level

46k-64k

17 days ago

Job Description

About the Role

Farm Bureau Financial Services is committed to protecting the livelihoods and futures of its client/members through integrity, teamwork, passion, service, leadership, and accountability. With over 80 years of experience, the company fosters a culture where employees thrive and provides protection for families, homes, cars, and other property. The organization values creating an atmosphere of trust and support for its agents and staff.

Key Responsibilities

Support the marketing activities of agents, including providing training and troubleshooting on marketing systems and tools such as CRM, Marketing Toolkit, social media, and agent websites.
Provide ideas, guidance, and support for local marketing activities and educate agents on best practices and guidelines.
Help agents drive new customer acquisition, cross-sell to existing clients, and develop strategies to enhance client retention.
Conduct monthly coaching calls and handle ad-hoc requests to assist agents and their staff with planning marketing activities and answering questions about marketing programs and systems.
Build relationships with assigned agents, marketing peers, and field leadership to support the agency force and achieve company goals.
Work with agents to establish goals, evaluate results, and make personalized recommendations for their local market.
Serve as a marketing resource by providing feedback and ideas to Marketing Services leadership on programs, initiatives, opportunities, and agent needs.
Present and train on marketing topics and systems at the agency and state level.

Requirements

Have a college degree or equivalent plus at least one year of relevant experience in marketing, sales, or the insurance industry.
Be organized and able to multitask effectively to support approximately 80 agents.
Be a quick learner and tech-savvy to quickly adapt to various marketing programs, tools, and systems.
Possess good communication, relationship-building, and coaching skills to work effectively with agents and field leadership.

Qualifications

College degree or equivalent.
At least one year of relevant experience in marketing, sales, or insurance preferred.

Benefits & Perks

Career development and educational opportunities.
Enhanced 401(k) with a match.
Low-cost health, dental, and vision benefits.
Life and disability insurance options.
Paid time off, including holidays and volunteer time.
Onsite wellness facility with fitness classes and programs.
Daycare center and cafeteria.
Potential for hybrid work arrangements.

Working at Farm Bureau Financial Services

Farm Bureau values integrity, teamwork, passion, service, leadership, and accountability. The company fosters a supportive environment where employees thrive, emphasizing community involvement, continuous learning, and a fun, collaborative work atmosphere.

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