Marketing Communications Specialist Aftermarket Business

About the Role

Key Responsibilities

• Lead the planning and execution of multi-channel marketing campaigns for product launches, trade shows, and branding initiatives across multiple product families within Sensata Aftermarket Business Unit.
• Help define and communicate the product's value proposition, ensuring consistent messaging across all marketing channels.
• Help develop and implement go-to-market strategies for new product launches, ensuring alignment with overall business objectives.
• Develop and implement strategies for demand and lead generation to help drive business growth and achieve sales targets.
• Collaborate with cross-functional teams including product management, strategic marketing, sales and global communications to align messaging and ensure messaging consistency across all external touchpoints.
• Work with internal designers to develop compelling content for digital and print platforms, including sell sheets, email campaigns, social media, and web assets.
• Manage agency and vendor relationships to support creative development, media planning, and event logistics.
• Gather and analyze customer feedback to inform product development and marketing strategies.
• Support sales enablement through the creation of toolkits, FAQs, and training materials.
• Contribute to strategic planning and budget forecasting for marketing communications activities.

Requirements

• A university degree required (i.e., Bachelor's degree) or equivalent relevant work experience.
• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands.
• Strong communication skills; oral, written and presentation.
• Strong organization, planning and time management skills to achieve results.
• Strong personal and professional ethical values and integrity.
• Holds self-accountable to achieving goals and standards.
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel).
• Strong interpersonal and collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers.
• Over 5 years of experience in B2B and B2C marketing communications, preferably within the Aftermarket (Automotive/HVOR) Retail and/or distributors.
• Proficiency in Adobe Creative Cloud tools, Pardot and Salesforce preferred.
• Experience supporting short-cycle product businesses with high-volume marketing and communications needs preferred.
• Ability to travel up to 20%.

Nice to Have

• Demonstrated success in managing trade show presence and customer-facing events.
• Proven experience in product launches.
• Experience with MS Excel.
• Familiarity with marketing products that involve mobile apps.
• Experience supporting high-volume marketing & communications needs.

Qualifications

• Bachelor's degree or equivalent work experience.

Benefits & Perks

• Competitive medical, dental, vision, life and disability insurance plans.
• Education reimbursement.
• Wellness programs.
• A 401(k) retirement plan with Company matching.
• Paid time off including vacation, sick, bereavement, and parental leave.
• Potential eligibility for short-term and long-term incentive programs.