Marketing Consultant

Nexstar Media Group

Austin, TX

Full Time

Mid Level

18 days ago

Job Description

About the Role

A KXAN Marketing Consultant generates Broadcast Television, OTT and Digital advertising revenue by calling on local businesses and agencies and preparing and presenting sales presentations based on the client's goals and objectives.

Key Responsibilities

Implements strategies to consistently grow revenue and exceed revenue goals.
Establishes credible relationships with local business community.
Makes sales calls on existing and prospective clients.
Maintains assigned accounts and develops new accounts.
Prepares and delivers sales presentations to clients.
Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Provides clients with information regarding rates for advertising placement in all media.
Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
Works with clients and station personnel to develop advertisements.
Performs other duties as assigned.

Requirements

Bachelor's degree in Marketing, Advertising or Mass Communications, or an equivalent combination of education and work-related experience.
Valid driver's license with an acceptable driving record.
Experience achieving long-range objectives and implementing the strategies and actions to achieve them.

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