Marketing Consultant - II

About the Role

Key Responsibilities

• Evaluate advertiser campaign goals to recommend the appropriate Ads third-party and/or first-party measurement solutions.
• Manage day-to-day study execution with third-party vendors, including sales requests, purchase orders, vendor intake, tag/MAID coordination, survey drafting, monitoring, analysis, reporting, and providing actionable insights.
• Maintain outcomes database to build benchmarks and learnings from completed studies.
• Contribute to vertical and category best practices and create scalable solutions across key client types.
• Support and own relationships with sales counterparts, making measurement recommendations to illustrate successful outcomes, expand advertising relationships, and optimize campaigns.
• Educate internal and external stakeholders on measurement offerings and opportunities through learning agendas and experimentation.
• Collaborate cross-functionally and communicate effectively across multiple business functions such as planning, account management, ad operations, and product teams.
• Identify measurement needs and gaps, vet potential third-party partners, and conduct proof-of-concept evaluations.
• Track and monitor studies against budget, ensuring costs are aligned with departmental budgets.
• Develop and partner with marketing to create case studies and contribute to initiatives like playbooks and best practice guides.
• Identify and maximize efficiencies in rates, process, and communication with vendors and internal teams.
• Participate in meetings with sales, planning, internal teams, and vendors to discuss client objectives, monitor campaigns, and prepare reports.

Requirements

• Bachelor's Degree.
• 4+ years of advertising technology and digital marketing measurement experience.
• 2+ years of partnership, strategic development, and/or partner management experience.
• 2+ years of experience in a customer-facing role.
• Knowledge of efficiency or causal measurement methods such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A/B testing.
• Familiarity with digital media measurement methodologies including attribution models (MTA, MMM), demographic modeling, and data layering techniques.
• Experience with research services like Kantar, Nielsen, Circana, Foursquare, Cuebiq, Dynata, Attain, Adelaide, Tvision, Samba, VideoAmp, LoopMe.
• Proven analytical skills and a data-driven mindset.
• Excellent project management and organizational skills with the ability to work independently.
• Strong verbal and written communication skills, including storytelling.
• Ability to build relationships and influence cross-functional stakeholders and external partners.
• Strategic self-starter with hands-on research strategy and execution experience.
• Passion for learning new skills, methodologies, and tools.
• Ability to adapt to changing priorities in a fast-paced environment.
• Attention to detail while maintaining efficiency.
• Experience with TV/Video and digital media, DOOH, programmatic ad buying is a plus.
• Understanding of the advertising landscape across various media channels.
• Familiarity with tools such as Airtable, Salesforce, Tableau, and data clean rooms is a plus.

Nice to Have

• Experience in TV/Video and digital media.
• DOOH (Digital Out-Of-Home) experience.
• Programmatic ad buying experience.
• Knowledge of quantitative and qualitative methodologies.

Benefits & Perks

• Range of supplemental benefits including medical, dental, vision, life, disability, and other insurance plans.
• Employee stock purchase program (ESPP) and 401(k) or local equivalent retirement plan.
• Health Savings Account (HSA) on the HDHP plan.
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training, certification prep, and access to technical and leadership courses after 6+ months.
• Certification discounts and memberships to associations like CompTIA and IIBA.
• Dedicated customer service team and certified Career Coach.