Marketing Content Lead

About the Role

Key Responsibilities

• Create compelling, engaging, and persuasive copy for various marketing materials, including websites, landing pages, emails, social media posts, and blog articles. Collaborate with the design team to ensure the written content is effectively integrated into visual elements.
• Develop, implement, and manage social media content across all platforms, maintaining a consistent brand voice and style. Create and schedule posts, monitor engagement, and respond to customer comments and direct messages promptly and professionally.
• Assist in crafting responses to customer inquiries, comments, and feedback on social media posts. Engage with customers in a positive and helpful manner, fostering a strong brand-consumer relationship.
• Collaborate with the team to assist in writing efforts for customer-facing print pieces, such as brochures, flyers, booklets, and bill inserts. Ensure that the written content aligns with the brand messaging and values.
• Contribute to the development of content strategies that align with the brand marketing goals and target audience. Generate innovative ideas for new content initiatives and campaigns.
• Work closely with the Marketing Coordinator to meticulously maintain the marketing content calendar to plan, schedule, and place content that's coordinated with marketing campaigns, events, and news-sharing opportunities.
• Foster a sense of community among customers and external audiences through engaging and interactive content.
• Uphold and refine the brand voice, ensuring consistency in all written materials. Train team members and other staff as needed.

Requirements

• Strong copywriting and blog writing skills for various marketing materials.
• Experience managing social media platforms, including content creation, scheduling, and engagement monitoring.
• Ability to craft responses to customer inquiries and foster positive relationships through social media.
• Excellent editing and proofreading skills to ensure content quality.
• Ability to collaborate with design teams and other departments.
• Strong organizational skills to manage content calendars and multiple projects simultaneously.
• Knowledge of content strategy development and implementation.
• Ability to stay current with industry trends and incorporate insights into content planning.

Nice to Have

• Experience in the utility or energy sector.
• Familiarity with digital marketing tools and analytics platforms.
• Experience training team members on brand voice and content standards.

Qualifications

• Not explicitly specified; implied need for strong writing, social media management, and content strategy skills.

Benefits & Perks

• Not specified in the description.