Marketing Content Specialist

About the Role

Key Responsibilities

• Develop and write compelling, SEO-optimized content for the law school's website, including clinic updates, student and alumni success stories, and faculty profiles, ensuring content stays current and aligned with marketing objectives.
• Regularly update the website following the content calendar and manage all executive communications such as the dean's remarks for conferences, awards, and events.
• Create and manage high-quality, engaging content for social media platforms, email campaigns, and other marketing materials.
• Assist in implementing the school's communications strategy by researching, drafting, and revising print and digital content.
• Oversee all admissions marketing content, including email copy and viewbooks, and collaborate with internal teams to produce collateral marketing materials.
• Partner with Advancement on writing needs such as impact reports, alumni newsletters, fundraising appeals, and grant proposals.
• Conduct extensive research to gather information for educational and institutional content, including briefs for the dean on industry trends and policies.
• Proofread and edit content to ensure it is error-free, grammatically correct, and maintains a consistent tone and style.
• Stay updated on industry trends, competitor activities, and best practices to keep content relevant and impactful.
• Collaborate with internal stakeholders to research, synthesize, and draft policies and proposals, including new academic programs.

Requirements

• Bachelor's degree in a related field such as media, communication, marketing, journalism, or similar.
• Three (3) years of experience in a high-paced, deadline-driven content creation role with a focus on writing.
• Experience monitoring KPIs for marketing activities and proven success in improving optimization.
• Ability to multitask effectively and handle various matters independently with professionalism and tact.
• Strong skills in creating and implementing assignments utilizing external vendors and internal resources.
• Demonstrated ability to make data-driven or evidence-based decisions and stay current with marketing trends.
• Attention to detail and high accuracy in content creation and editing.
• Experience managing projects with outside vendors is preferred.

Nice to Have

• Experience with managing projects involving outside vendors.

Qualifications

• Bachelor's degree in a related field.
• Three (3) years' experience in content creation with a focus on writing.
• Experience monitoring KPIs and improving marketing optimization.

Benefits & Perks

• Generous employer contribution for Medical, Dental, and Vision Insurance (depending on plan elected).
• 403(b) Employer Retirement contribution of 8% (up to $8,000 per year), fully vested.
• Company Paid Life and AD&D Insurance.
• Paid Long-Term Disability Insurance.
• Flexible Spending Plan.
• Reduced Summer Work Schedule (paid).
• Paid Winter Break (week of Christmas through New Year).
• Additional 10+ Paid Holidays.
• Accrued Paid Time Off.
• Wellness Programs.
• On-campus amenities including free parking, convenience store, specialty coffee, and law library access.
• Employee engagement events both virtually and on-campus.