Marketing Coordinator

About the Role

Key Responsibilities

• Plan and implement marketing strategies to grow and engage student enrollment in online engineering programs and courses and elevate the TAMU Engineering Online brand.
• Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting.
• Conduct campaigns, through various media channels, to promote growth of online programs and courses and services provided by the department.
• Monitor and facilitate the workflow of prospective students from first contact through enrollment and provide reports.
• Coordinate the communication related to branding strategies, website content, annual marketing plans, public relations, and communication plans and timelines.
• Draft, edit, and schedule selected marketing communications for media placement in a variety of channels (web, print, email, online).
• Evaluate and analyze content marketing metrics to determine trending topics, identify key audiences, and make recommendations for strategy improvement.
• Assist in quality control of marketing data and marketing materials, generate and distribute reports.
• Collaborate with TAMU departments to provide strategic guidance on marketing best practices and to drive joint public relations and marketing activities.
• Monitor social media channels and campaigns, analyze and report performance in relation to enrollment, and provide actionable solutions for ongoing strategy.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Public Relations, Communications, or closely related field, or equivalent work experience.
• Three years of related experience.

Nice to Have

• Experience in marketing, social media marketing, email marketing, and analytics.
• Experience working with clients to execute marketing plans and analyze effectiveness.
• Experience in client relationship management.
• Experience writing and developing content with proven engagement on social media channels such as Facebook, Instagram, YouTube, Twitter, and LinkedIn.
• Understanding of and experience with targeted SEO and SEM and Google analytics.
• Proficiency in MS Office Suite.
• Experience in Adobe Creative Suite.
• Some experience using Customer Relationship Management software.
• Experience in marketing focused in higher education and/or online education.

Qualifications

• Strong verbal and written communication skills, including the ability to adapt tone and vocabulary for specific readers.

Benefits & Perks

• Competitive health benefits.
• Generous paid vacation, sick time, and holidays.
• Vision, Dental, Life, and Long-Term Disability insurance options.
• Teachers Retirement System of Texas (TRS), a defined benefit retirement plan with 8% employer contribution.
• Additional Voluntary Retirement Programs: Tax Deferred Account 403(b) and a Deferred Compensation Program 457(b).
• Flexible spending account options for medical and childcare expenses.
• Robust free training access through LinkedIn Learning plus professional development opportunities.
• Tuition assistance.
• Wellness program release time offered to employees to promote work/life balance.