Marketing Director

Channel Fusion

Hiawatha, IA

Full Time

Director

20 days ago

Job Description

About the Role

We are seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive our brand's growth and visibility. The ideal candidate will possess a deep understanding of multichannel marketing strategies, including SEO, digital marketing, and content marketing. This role requires a creative thinker with strong analytical skills to develop effective campaigns that resonate with our target audience and enhance our market position.

Key Responsibilities

Develop and implement comprehensive marketing strategies that align with business objectives and drive brand awareness.
Oversee all aspects of digital marketing, including SEO, social media marketing, email marketing, and performance marketing.
Manage advertising sales initiatives across various platforms, ensuring optimal budget allocation for maximum ROI.
Create engaging content for multiple channels, including websites, blogs, social media, and print advertising.
Utilize tools such as Google Analytics to track performance metrics and adjust strategies accordingly.
Lead the development of e-commerce initiatives to enhance online sales and customer engagement.
Collaborate with cross-functional teams on product management and research to identify market trends and customer needs.
Supervise the use of marketing automation tools to streamline processes and improve efficiency.
Ensure consistent branding across all platforms while maintaining high-quality standards in copywriting and design using Adobe Creative Suite.

Requirements

Proven experience in a senior marketing role with a strong background in B2B marketing.
Proficiency in multichannel marketing strategies, including digital marketing, content marketing, and performance marketing.
Familiarity with tools such as Google AdWords, Facebook Advertising, WordPress, HTML, and analytics platforms.
Strong research skills with the ability to analyze data to inform decision-making.
Excellent communication skills with a talent for copywriting that engages audiences effectively.
Experience in budgeting for marketing campaigns while ensuring cost-effective strategies are implemented.
A collaborative mindset with the ability to lead teams effectively and inspire creativity.