Marketing Director

About the Role

Key Responsibilities

• Partner with executive leadership to translate business objectives into comprehensive marketing strategies that drive growth, market share, and revenue targets
• Develop annual marketing plan with clearly defined KPIs that align with company financial and business goals
• Set, manage and monitor the marketing budget to agreed levels with the business stakeholders as well as global marketing leadership
• Orchestrate cohesive marketing campaigns across multiple channels that reinforce our brand positioning and value proposition
• Direct the development of lead generation programs and campaigns that deliver qualified prospects to the sales pipeline
• Ensure centralized brand campaigns fit into the local marketing plan and are presented to and understood by the local executive leadership and the business teams
• Manage external public relations agency and support the region's proactive public relations and social media programs through content creation, media relations, and leadership positioning
• Manage marketing campaign planning and execution across digital and traditional channels with meticulous attention to performance metrics
• Provide design direction and collaborate with internal teams in the planning and execution of prospecting materials pre-point of sale in both print and digital format
• Be responsible for hitting agreed KPIs
• Coordinate with global digital team based on the business needs for targeting
• Align social networks to suit the local needs, fostering and spreading a digital culture
• Assess participation in local real estate conferences, awards, speaking engagements and events
• Organize ad hoc client and prospect events, seminars, workshops
• Innovate and improve marketing programs by researching and applying new ideas and industry best practices
• Partner with JLL's sales teams to strategize, plan and execute high-performing programs that differentiate the business and support growth
• Analyze market trends, competitive landscape, and customer insights to inform strategic direction

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications, Business, or another relevant field
• Minimum 15 years of related work experience, with emphasis on marketing within the professional services realm; commercial real estate industry experience a strong plus
• Proven track record of developing marketing strategies that deliver measurable business results
• Experience managing integrated marketing programs
• Excellence in cross-functional collaboration and executive communication
• Strong executive presence to successfully influence senior leaders across the JLL business to deliver the business line and regional marketing strategy
• Strategic thinking to drive alignment and consistency across different marketing plans and needs
• Commercial acumen and ability to prioritise spend based on opportunity, audience dynamics, promotional mechanics and ROI
• Outstanding leadership skills with the ability to motivate and inspire cross-functional teams
• Comfort with change and skills to drive change management in the business
• Good working knowledge of MS Word, Canva, PowerPoint, Excel
• Strong digital skills with ability to master new technologies
• Impeccable attention to detail
• High level of resourcefulness
• Ability to thrive in a fast-paced work environment with demanding workloads
• Positive, can-do attitude

Nice to Have

• Experience in commercial real estate industry
• Experience managing integrated marketing programs
• Strong digital skills with ability to master new technologies

Qualifications

• Bachelor's Degree in Marketing, Advertising, Communications, Business, or another relevant field
• Minimum 15 years of related work experience

Benefits & Perks

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays