Marketing Director

About the Role

Key Responsibilities

• Develop and execute integrated marketing strategies to drive revenue, donations, and program participation across all business units.
• Lead marketing planning, budgeting, and performance reporting.
• Align marketing plans with organizational priorities and evolving market opportunities.
• Oversee brand consistency and integrity across all touchpoints and channels.
• Develop and implement a customer-centric content strategy that engages diverse audiences and elevates Goodwill's mission.
• Champion messaging and storytelling that positions the customer as the hero.
• Lead multicultural marketing initiatives that resonate with Hispanic and other diverse communities in South Florida.
• Conduct customer segmentation and leverage behavioral insights to inform strategy.
• Translate customer data into relevant, actionable, and culturally appropriate creative concepts and campaigns.
• Manage and mentor the in-house creative team, including designers and content creators, and oversee external partners.
• Provide hands-on creative direction and copywriting to ensure high standards of design and storytelling.
• Oversee production of marketing materials across print, digital, and in-store environments.
• Direct digital marketing efforts, including social media, email, website management, and paid media campaigns.
• Oversee print advertising, signage, and event marketing.
• Use analytics to optimize campaigns and maximize engagement and conversions.
• Recruit, develop, and inspire marketing and creative staff.
• Foster a collaborative, innovative, and results-oriented team culture.
• Establish KPIs, monitor campaign performance, and provide reporting to leadership.
• Use data to demonstrate marketing impact and guide continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 8 years of experience in marketing leadership, with a proven track record of innovative idea execution.
• Strong expertise in brand storytelling and developing compelling narratives.
• Excellent leadership, project management, and organizational skills.
• Exceptional communication and presentation abilities, combined with a creative and strategic mindset.
• Proven track record of driving significant business growth.
• Experience in developing and managing KPIs and performance metrics.
• Bilingual (English/Spanish) is preferred.
• Strategic thinker with strong execution skills.
• Creative problem solver who elevates brand storytelling.
• Collaborative leader and team developer.
• Analytical mindset focused on customer insight and continuous improvement.
• Ability to thrive in a dynamic, scrappy environment and manage multiple projects simultaneously.

Nice to Have

• Experience with multicultural marketing, especially with Hispanic communities.
• Knowledge of social media management, digital marketing tools, and analytics platforms.
• Experience working in consulting or agency settings.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• Competitive salary range of $79,400 - $96,100 per year.