Marketing Director - Community & State

UnitedHealth Group

Minnetonka, MN

Full Time

Director

132k-227k

26 days ago

Job Description

About the Role

The Marketing Director, Community and State, at UnitedHealthcare, will lead the team responsible for developing and executing B2B influence marketing strategies targeting state policymakers and influencers. This role is crucial in driving influence, shaping reputation, and growing impact with new and existing states, policymakers, and community partners. The position follows a hybrid schedule with four in-office days per week, and the company is committed to creating healthier communities and removing barriers to quality care.

Key Responsibilities

Develop and implement national and local B2B influence content and campaigns that effectively target state policymakers and influencers, supporting C&S business objectives and advancing C&S brand leadership
Manage and evolve the C&S audience strategy, value story and key proof points in partnership with cross-functional leaders
Oversee marketing plans and content strategy for B2B audience, leveraging key audience insights, competitive intel and business intelligence
Direct the creation of impactful omni-channel content, including campaigns, whitepapers, videos, website content, newsletters, and collateral for major industry conferences
Guide the event and sponsorship plan as a platform to showcase UHC expertise and improve brand leadership in the Medicaid category, while also attending and representing the UHC C&S business
Lead the UHCCS.com content strategy and partner to advance the design and performance to support the business
Create and maintain the C&S content calendar and create synergies with broader UHG and UHC marketing and communications teams
Collaborate with cross-functional teams to prepare products and programs for target audiences, guiding naming, consistent messaging and value propositions
Report on impact of B2B marketing against business objectives
Model marketing best practices and data-driven approaches, leveraging insights to optimize campaigns and improve ROI
Champion a digital-first approach and multi-cultural lens across all work
Develop and manage marketing best practices and KPIs to measure effectiveness and inform future strategies
Report on the competitive brand landscape and keep a pulse on the policy and business landscape
Ensure optimized vendor relationships for creative, media, and website
Foster relationships with key stakeholders across various teams to inform and align B2B marketing strategies
Lead the B2B marketing team through coaching, developing, and training opportunities

Requirements

8+ years of marketing experience
5+ years of experience in B2B influence and/or content marketing, preferably in the healthcare or Medicaid sector
Ability to collaborate effectively with cross-functional teams, including Clinical, Quality, Growth, Legal, Creative, Digital, and Advocacy teams
Experience with marketing tools and technologies, such as Adobe suite, and ability to adapt to new platforms and systems
Proven solid analytical and problem-solving skills, with ability to measure and optimize marketing efforts

Nice to Have

Experience in healthcare or Medicaid sector
Experience with omni-channel content creation and campaign management
Experience leading a marketing team

Qualifications

Educational background is not explicitly specified, but extensive marketing experience is required

Benefits & Perks

Comprehensive benefits package
Incentive and recognition programs
Equity stock purchase
401k contribution
Salary range from $132,200 to $226,600 annually
Additional benefits subject to eligibility

Working at UnitedHealth Group

UnitedHealth Group is committed to helping people live healthier lives and making the health system work better for everyone. The company values diversity, equity, and inclusion, aiming to mitigate health disparities and improve health outcomes for marginalized groups. They emphasize environmental responsibility and equitable care as enterprise priorities, fostering an environment that challenges employees and provides development opportunities.

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