Marketing Director

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing strategies that support business growth and brand awareness.
• Lead brand positioning and storytelling across digital, social, PR, events, and trade shows.
• Manage multi-channel campaigns and ensure performance across all platforms.
• Oversee website management and updates to ensure strong user experience and performance (WordPress).
• Own and optimize web analytics, lead tracking, and reporting (GA4, Looker Studio, HubSpot).
• Lead SEO efforts to improve visibility through content and technical optimization.
• Plan and manage paid ad campaigns across Google, LinkedIn, and retargeting platforms.
• Drive email marketing strategy, including newsletters, nurture flows, automation, and segmentation in HubSpot.
• Implement and analyze A/B testing for email and digital campaigns to improve performance.
• Use data-driven insights to guide decisions and optimize marketing initiatives.
• Collaborate with sales, product development, and leadership teams on go-to-market plans.
• Manage external partners and contractors to ensure alignment with strategy.
• Mentor and guide junior team members, fostering accountability and creativity.
• Report performance metrics and insights to leadership, translating data into actionable recommendations.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus).
• 10+ years of marketing experience, with at least 4 years in a leadership role and experience managing direct reports.
• Strong leadership presence.
• Technical expertise in digital marketing, SEO, paid media, HubSpot, email campaigns (including A/B testing), and Google Analytics (GA4).
• Familiarity with WordPress backend management.
• Exceptional communication, project management, and data-driven decision-making skills.
• Confidence in a fast-paced, collaborative environment.
• Experience in health & wellness, CPG, or related industries is a plus.

Nice to Have

• Experience managing external partners and contractors.
• Experience with content marketing strategy and social media marketing.
• Knowledge of growth marketing strategy and multichannel marketing.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus).
• 10+ years of marketing experience, with at least 4 years in a leadership role and experience managing direct reports.

Benefits & Perks

• Base Salary: $112,000
• Profit sharing and bonuses from an additional 20% of total compensation
• Retirement: 401(k) with company match
• Health Coverage: Medical, vision, and dental
• Paid Time Off: Generous PTO policy
• Hybrid Schedule: In-office Tuesday-Thursday, remote Monday & Friday