Marketing Director

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand visibility, drive customer acquisition, and support revenue goals.
• Oversee all marketing campaigns and initiatives—from conception through execution to performance analysis.
• Conduct deep market research and competitor analysis to inform strategy and identify market opportunities.
• Lead cross-departmental collaboration with sales, product, PR, and customer service to ensure cohesive messaging and alignment.
• Manage the marketing budget, allocating resources effectively and maximizing return on investment.
• Mentor and supervise the marketing team—setting goals, providing feedback, and fostering professional development.
• Monitor and report on KPIs, metrics, and campaign performance—adjusting strategies based on data-driven insights.
• Build and maintain strategic relationships with external partners, agencies, and media contacts.
• Stay current on industry trends, emerging technologies, and best practices; drive innovation in marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications—or equivalent; MBA or advanced degree preferred.
• Typically 5-10 years of progressive marketing experience, including at least 3+ years in a leadership or managerial role.
• Proven success leading marketing campaigns and building brand awareness across channels.
• Strong leadership, strategic planning, and team collaboration skills.
• Excellent written and verbal communication skills for internal coordination and external representation.
• Proficiency with analytics tools (e.g., Google Analytics, HubSpot), SEO tools, and digital marketing platforms.
• Creative thinking combined with analytical ability to derive actionable insights from market data.
• Budget management and strong financial acumen to monitor spending, forecasts, and ROI.

Nice to Have

• MBA or advanced degree in a related field.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications—or equivalent.
• 5-10 years of progressive marketing experience.
• At least 3+ years in a leadership or managerial role.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off