Marketing Director

About the Role

Key Responsibilities

• Lead and maintain Outform's global marketing strategy to ensure outreach drives marketing-qualified leads and supports commercial growth.
• Safeguard and evolve the Outform brand, ensuring alignment across all internal and external communications, campaigns, and client-facing materials.
• Manage global online, digital, and social initiatives, including content development, campaign execution, and performance optimization.
• Support commercial teams with tailored marketing requests, including presentations, proposals, and campaign assets that fuel business development.
• Plan and execute exhibitions, events, and activations designed to generate leads and strengthen relationships with key clients and prospects.
• Partner with sales and executives to enhance CRM and lead-generation workflows, optimizing marketing intelligence.
• Oversee the global marketing budget, allocating resources strategically to maximize ROI.
• Lead, mentor, and inspire the Miami-based marketing team, fostering a collaborative and results-driven culture.

Requirements

• Bachelor's degree in Marketing, Communications, or related field; MBA preferred.
• 7-10+ years of progressive marketing experience, ideally within an agency or B2B environment.
• Expertise in global brand management and lead generation.
• Strong understanding of CRM, marketing automation, and analytics tools, with experience optimizing workflows and deriving insights.
• Proven success managing marketing teams, budgets, and multi-channel campaigns across digital and experiential platforms.
• Experience planning and executing trade shows, exhibitions, or large-scale activations.
• Exceptional communication and leadership skills, with the ability to influence and collaborate across functions and geographies.
• Strategic thinking with creativity, commercial acumen, and a track record of delivering marketing initiatives that fuel business growth.

Nice to Have

• Experience within an agency or B2B environment.
• Experience with global brand management and lead generation strategies.
• Experience managing large-scale activations and trade shows.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• MBA preferred.

Benefits & Perks

• Medical, dental, and vision insurance.
• Life insurance and short-term/long-term disability.
• 401(k) with matching contributions.
• Health savings account (HSA) and flexible spending account (FSA).
• Paid holidays and paid time off including holidays.
• Leave programs and continual benefit review.