Marketing Director - East Towne Mall / West Towne Mall

About the Role

Key Responsibilities

• Prioritize efforts which emphasize the overall guest experience as well as efforts resulting in income generation.
• Execute all local and company-wide programs and initiatives for assigned centers.
• Meet and or exceed assigned branding goals.
• Develop short and long-term Marketing and Business Development strategies for each of the assigned shopping centers in conjunction with mall management teams, leasing/specialty leasing teams, and corporate marketing.
• Cultivate and build relationships in local markets and surrounding communities to create community events, charitable events, activation opportunities, and other events that add value to the properties.
• Maintain effective and productive local media relations, field media calls, prepare responses, and serve as spokesperson for media inquiries as needed.
• Write and distribute press releases for assigned centers via Cision.
• Generate monthly PR reports for assigned centers.
• Create and post local content on social media channels for assigned malls, adhering to digital guidelines and using tools like Sprinklr.
• Identify and work with key retailers to identify marketing opportunities, drive awareness, increase sales, and promote retailer-landlord relationships.
• Perform special projects based on company needs and property focus.

Requirements

• Bachelor's degree with a minimum of 3 years of experience in advertising, public relations, or marketing, preferably in retail.
• An equivalent combination of education and experience may be considered.
• CMD certification preferred.
• Demonstrated successful digital marketing experience is required.
• Proficient computer skills with emphasis on Word, Excel, PageMaker, and Outlook.
• Exceptional sales skills including negotiating and closing deals.
• Excellent verbal and written communication skills.
• Outstanding interpersonal skills and ability to build relationships and business partnerships.
• Ability to speak in front of large groups for property and community events, including professional on-camera appearances.
• Flexibility in working hours and ability to travel occasionally overnight.

Nice to Have

• CMD certification

Qualifications

• Bachelor's degree
• Minimum of 3 years of experience in advertising, public relations, or marketing