Marketing Director, Energy Services

About the Role

Key Responsibilities

• Support the development of a fully integrated marketing and communications plan aligned with objectives set by the Energy Services Business Development teams and VCS Marketing team.
• Develop and implement comprehensive marketing strategies to enhance brand awareness, drive customer engagement, and increase market share.
• Establish KPIs and complete evaluation/reporting after each project to measure effectiveness.
• Leverage market research to identify trends, customer needs, and competitive landscapes, and use insights to inform strategy development.
• Create detailed tactical plans that outline key deliverables, timelines, and resource requirements.
• Ensure marketing planning is integrated with business development strategies to maximize impact.
• Leverage online channels such as social media, search engines, and email to promote products, services, and brands.
• Create and manage comprehensive marketing campaigns, analyze data to gain insights, and optimize strategies to achieve business goals.
• Work with internal stakeholders and external agencies to deliver high-quality, audience-centric marketing materials for the Energy Services business line.
• Generate materials such as case studies, brochures, presentations, press releases, articles, videos, and infographics to promote the service portfolio.
• Support the development of value propositions for new products/features from conception through launch and beyond.
• Collaborate with external partners to provide marketing support and sales enablement materials.
• Develop and refine product positioning and messaging to communicate value and benefits.
• Create go-to-market plans for new and existing products, including launch timelines, naming, pricing, and promotional activities.
• Create and deliver sales tools and training materials for the sales team.
• Track and report on marketing metrics such as lead generation, conversion rates, and customer engagement.
• Develop and lead customer engagement programs like webinars, events, and workshops.
• Translate complex technical concepts into clear marketing messages and sales pitches.
• Stay current with advancements in communication technology and incorporate this knowledge into strategies.

Requirements

• 10+ years of experience in marketing and sales, ideally within highly technical/complex product marketing for communication services.
• Demonstrable marketing generalist experience across product, channel, digital, social media, content creation, advertising, and agencies, with deeper experience in one or more areas.
• Proven organizational and project delivery experience, with a history of multi-tasking and working under pressure.
• Influencing and negotiation skills to manage people and balance the needs of Energy Services against available resources.
• High degree of literacy and first-class written communication skills.
• Budget and time management skills.
• Solid experience working with external agencies and suppliers.
• Must be a self-starter capable of working in a fast-paced environment.
• Strong understanding of the offshore oil and gas industry, including key communication technologies, platforms, and systems.
• Ability to translate complex technical concepts into clear marketing and sales strategies.
• Working knowledge of digital marketing tools.
• Advanced proficiency in MS PowerPoint, Excel, and Word.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Nice to Have

• Experience in Oil & Gas industry is preferred.
• Knowledge of AI in marketing is a plus.
• Excellent interpersonal skills and collaborative working style.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in marketing and sales, ideally within highly technical/complex product marketing for communication services.

Benefits & Perks

• Salary range $143,000 to $225,500 annually, with specific ranges for certain locations ($177,500 to $266,500).
• Additional cash or stock incentives.
• Comprehensive benefits focused on health and wellness.