Marketing Director - Pharmaceuticals

About the Role

Key Responsibilities

• Lead the development and successful implementation of a marketing business plan aligned with the corporate strategy to deliver pharmaceutical revenue within the Americas.
• Lead the local team in developing and executing an integrated marketing plan that promotes awareness of Waters solutions through marketing communications, digital campaigns, seminars, user meetings, customer visits, scientific meetings, and tradeshows.
• Responsible for the strategy and execution of marketing activities to generate and nurture leads across multiple market segments via events, digital marketing, targeted social media advertising, and cooperative marketing with partners.
• Oversee marketing performance and impact to the business via tracking relevant KPIs, including marketing qualified leads (MQLs), conversion rate, funnel creation, campaign success measures, and sales/orders.
• Advocate for internal and external customer needs by working across multiple product, service, vertical market, and geographic organizations to build consensus and influence change.
• Train, develop, and nurture the local Pharmaceutical Marketing team to help them achieve their objectives as part of the larger Americas team.
• Establish as a subject matter expert regarding the Pharmaceutical industry within the Americas, working with teams across Sales, Product, Service, and Global to influence and support efforts impacting Pharmaceutical customers.

Requirements

• Minimum Bachelor's degree in scientific, engineering, or marketing discipline.
• 10+ years of experience in marketing and business development, preferably with demonstrable experience supporting the Pharmaceutical industry with instrumentation, software, or services.
• Proven ability to develop and execute business plans and lead initiatives with little direct support.
• People/Team Leader experience with the ability to develop talent and create future leaders.
• Excellent interpersonal skills including effective communication, driving execution, fostering innovation, customer focus, collaboration, and creative problem-solving.
• Ability to establish and maintain effective working relationships with all corporate departments both local and global.
• Self-motivated with the flexibility to respond to changing demands.

Nice to Have

• Experience with Waters or similar instrumentation/software/services supporting the Pharmaceutical industry.
• Experience in demand generation, field marketing, and business development.

Qualifications

• Bachelor's degree in scientific, engineering, or marketing discipline.
• 10+ years of relevant marketing and business development experience.

Benefits & Perks

• The general base pay ranges from $173,500/year to $231,500/year, based on market location, knowledge, skills, and experience.