Marketing Director, VP

About the Role

Key Responsibilities

• Manage all marketing functions including advertising, promotions, community service activities, public relations, budgeting, and compliance.
• Develop and execute an annual marketing budget and strategic plan in collaboration with senior management.
• Create and maintain media schedules, advertising concepts, and marketing calendars across channels such as radio, print, TV, internet, and social media.
• Manage the retail side of the Partners Bank website, ensuring content is current, accurate, and engaging, and coordinate updates with internal departments and vendors.
• Create and maintain social media accounts, ensuring timely posting and proper messaging, including managing responses to negative feedback.
• Lead the design and implementation of marketing campaigns, tracking performance and driving new business.
• Oversee digital and offline media channels, ensuring brand consistency in appearance, voice, tone, and style.
• Serve as the organization's brand steward, defining, protecting, and evolving the brand identity.
• Establish KPIs and develop data management systems to measure campaign performance and inform decision-making.
• Recommend new product formulations and pricing strategies, and monitor quality standards organization-wide.
• Create a monthly customer eNewsletter and develop internal communication methods such as newsletters and intranet updates.
• Work with departments to improve sales culture through incentives, onboarding, and cross-sell opportunities.
• Advise on content and design for advertisements, promotions, and sales literature.
• Coordinate signage, promotional materials, and branded clothing for staff and events.
• Distribute press releases, maintain media contacts, and handle public relations activities.
• Develop internal communication strategies to update staff and recognize service excellence.
• Perform managerial duties including performance reviews, coaching, development, and staff motivation.
• Coordinate community-sponsored events, employee outings, and bank promotions.
• Ensure marketing materials comply with regulations and stay current with industry trends.
• Represent the bank in community affairs, clubs, and organizations to enhance visibility and business opportunities.

Requirements

• Bachelor's degree in marketing, business, finance, or a related field.
• Three to five years of experience performing marketing for a financial institution or similar organization.
• Extensive knowledge of bank marketing, advertising, training, research, and analysis.
• Excellent creativity, managerial, communication, and sales skills.

Nice to Have

• Experience with digital marketing tools and social media management.
• Knowledge of website management and content updates.
• Experience in community outreach and event planning.

Qualifications

• Experience in marketing within the financial industry.
• Knowledge of advertising channels including radio, print, TV, internet, and social media.

Benefits & Perks

• Generous compensation and benefits package.
• Opportunities for growth and flexible work schedules when appropriate.