Marketing Director - West BC

About the Role

Key Responsibilities

• Responsible for leading and overseeing all marketing activity within the West Region
• Developing media strategy guidelines to fully exploit latest digital marketing opportunities
• Developing communication strategy to ensure relevant and effective messaging for key markets
• Develop and implement regional incentive strategy to deliver incremental sales
• Identifying new opportunities, and driving continuous improvement, based data analysis of market trends
• Lead the team to continuously adapt and adjust the strategic vision as needed
• Closely align with the Sales Operations to understand the future strategy and drive current sales and customer experience objectives

Requirements

• Bachelor's Degree in Marketing, Communications, Business or other related field
• Live or be willing to relocate to: Phoenix, Arizona or Southern California
• Minimum of 7 years of experience, preferably in marketing, sales, or related commercial roles
• Proven experience in managing a team that performs various marketing functions
• Proven track record of partnering with a sales organization to improve sales and market share

Nice to Have

• Experience working within a cross-functional environment is desired
• Entrepreneurial mindset
• Ability to develop and pivot strategy with high agility
• Collaboration is critical
• Demonstrate both long-term strategic thinking and short-term project management skills
• Actively anticipate and proactively manage issues and provide solid recommendations to upper leadership
• Confident communication skills and ability to articulate problem solving solutions
• Well versed in digital advertising tactics and metrics
• Strong ability to interpret data and provide actionable insights
• Ability to work independently with minimal direction and comfortably interface with upper management across all areas of the organization both within and outside the brand
• High level of leadership, dealing with ambiguity, organizational agility and managing vision and purpose
• Capability to organize processes and coordinate between all the parties involved
• Great active listening skills

Qualifications

• Bachelor's Degree in Marketing, Communications, Business or other related field