Marketing E-Services Specialist II

About the Role

Key Responsibilities

• Assist in the responsibility of the customer and agent-facing technologies that aid in successful user experience.
• Build internal and external relationships while expanding the Company's technological opportunities.
• Conduct research and recommend new innovative software solutions and technology.
• Make decisions in a project environment for the maintenance and enhancement of current systems after gaining experience.
• Acquire and maintain a high level of understanding of all aspects of the day-to-day activities of the field force, field management, and Farm Bureau companies.
• Serve as a “go-to” source for information on these entities.
• Collaborate with the Marketing Multimedia team on specific projects.
• Assist the E-Support Team during high-volume production support situations.
• Collaborate with the product owner, Manager, team members, and main marketing representatives for E-Service projects.
• Turn business and agent questions into actionable insights/systems that create tangible improvements in marketing and sales activities.
• Research, identify, develop, and recommend solutions for marketing campaigns, product/sales promotions, E-System issues, and other marketing challenges/opportunities.
• Evaluate the effectiveness of E-Service software and programs by measuring program lift and ROI.
• Develop, document, and present key findings to senior management and other audiences.
• Administer and maintain low-code platforms, ensuring system integrity and performance.
• Investigate, document, and resolve marketing technology issues using analytical and problem-solving skills.
• Create vision and define goals for project development, working closely with stakeholders.
• Ensure the value of the products created is maximized.
• Work with Product Marketing to train the Home Office and agency force on E-Services products and software.
• Train the E-Services production support team on implemented products.
• Plan and execute successful delivery of products to production, including communication.
• Assess and evaluate application functionality and enhancements.
• Record and document test results for production readiness.
• Integrate systems/applications in production, confirming results meet requirements.

Requirements

• Bachelor's degree in Marketing, Public Relations, Communications, Business or related field (preferred) or combination of education and experience.
• Minimum of two years' e-service or comparable experience.
• Knowledge and/or interest in new and emerging technologies.
• Strong analytical and problem-solving skills.
• Excellent interpersonal, communication and presentation skills.
• Dependability, organization, and effective time management.
• Ability to work independently and as part of a team.
• Willingness to share knowledge and expertise.
• Ability to thrive in a fast-paced environment and manage multiple projects.
• Must multitask and take direction from multiple project owners.

Nice to Have

• Insurance or industry-related certification.

Qualifications

• Bachelor's degree in Marketing, Public Relations, Communications, Business or related field (preferred).
• 2 years of experience in e-service or comparable roles.
• Knowledge of or interest in emerging technologies.
• Industry-related certification (preferred).

Benefits & Perks

• Health Insurance: Comprehensive coverage for employees and their families, including onsite clinic, preventive care, and prescription drugs.
• Mental health coverage and an Employee Assistance Program.
• Active Lifestyle Rewards Program: Incentives for maintaining an active lifestyle.
• Weight Management Programs: Support for achieving and maintaining a healthy weight.
• Employee Engagement: Opportunities to connect with colleagues, team-building activities, and annual events.
• Onsite Cafe: Nutritious meals and promoting healthy eating habits.
• Learning & Development: Continuous learning opportunities and tuition reimbursement.
• Mentorship Programs: Professional growth and guidance.
• Promotional Opportunities: Career advancement prospects.
• Life Insurance and Company-Funded Pension: Financial security for employees and beneficiaries.
• Retirement planning.
• Volunteer Days: Paid time off for volunteering.