Marketing Enablement Analytics Advisor

About the Role

Key Responsibilities

• Analyze large datasets to extract actionable insights for marketing strategies and campaigns.
• Work with disparate data sets and make sense of them to improve campaign optimizations and enhance measure campaign effectiveness.
• Collaborate with external agencies and internal cross-functional teams to design and implement data-driven marketing initiatives.
• Utilize statistical analysis and machine learning techniques to identify patterns and trends.
• Support oversight of design and execution of A/B tests to evaluate campaign effectiveness and bring innovation and learning to future marketing planning and activation.
• Co-lead and maintain dashboards and reports to track key performance indicators (KPIs).
• Present findings and recommendations to senior management and stakeholders.
• Ensure data integrity and compliance with data privacy regulations.
• Stay updated with the latest industry trends and best practices in data science and marketing analytics.
• Work with external agencies to develop and interpret results from data-driven projects (full funnel models, attribution models, 3P measurement tracking).
• Troubleshoot issues related to existing measurement plans, data sources, and third-party tracking, including challenges from GA4 migration, Salesforce Marketing Cloud implementation, email deliverability, iOS14 updates, pixels, and APIs.

Requirements

• Bachelor's or Master's degree in marketing, Business, Statistics, Data Science, or a related field.
• 5 years of experience in marketing analytics or a similar analytical and data role.
• Proven experience in marketing analytics or related fields.
• Strong knowledge of digital marketing and the measurement ecosystem.
• Demonstrated experience in media analytics, adtech, and martech ecosystems.
• Experience with data visualization tools, preferably Power BI.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a team environment.
• Strong problem-solving skills and attention to detail.

Nice to Have

• Experience or interest in the B2B and public & government affairs sectors.
• Familiarity with marketing automation tools and CRM systems such as Salesforce Marketing Cloud and Google's suite of products.
• Knowledge of data privacy regulations and best practices.

Qualifications

• Educational background with a Bachelor's or Master's degree in relevant fields.

Benefits & Perks

• Pension Plan with automatic enrollment and a monthly annuity in retirement.
• Savings Plan allowing contributions between 6% and 20%, with a 7% company match for contributions of at least 6%.
• Workplace Flexibility programs including 'Flex your Day' and options for leaves of absence and part-time work.
• Comprehensive medical, dental, and vision plans.
• Culture of Health programs and resources to support wellbeing.
• Employee Health Advisory Program offering confidential counseling and mental health resources at no cost.
• Disability Plan providing income replacement due to illness or injury, with automatic enrollment at no cost.