Marketing Enablement Specialist, Americas

Check Point Software Technologies

Boston, MA

Full Time

Mid Level

15 days ago

Job Description

About the Role

As the Marketing Enablement Specialist in Check Point's Marketing organization, you will have the exciting opportunity to deliver our strategy to build mindshare and adoption of Check Point's latest and most innovative and cutting-edge security solutions. Check Point Software Technologies is a leading vendor of Cyber Security, recognized for its innovative solutions and award-winning company culture. The role involves building relationships with sales and marketing teams, executing demand-generation activities, and supporting sales pipeline growth to drive sales and market adoption.

Key Responsibilities

Creating and maintaining tight business relationships with sales reps and the marketing organization
Executing demand-generation activities with customers through Check Point sellers
Creating internal and external marketing and sales campaigns to build pipeline and drive sales
Planning and executing Sales Prompting motions with internal Check Point reps and resellers
Creating Targeted Account lists for customer-facing campaigns based on data analysis
Tying marketing activities to direct sales that were generated and closed as a result of these activities
Working with sales leaders in the field to coordinate the execution of Sales Prompting activities
Collaborating internally with executives to drive initiatives, report plans, progress, and results

Requirements

2-5 years of sales or business development experience in the software/technology industry
Strong presentation and writing skills with the ability to articulate complex concepts to cross-functional audiences
Strong analytical skills and experience working with databases and data analysis tools (SalesForce, Excel, etc.)
Ability to work and execute quickly in a fast-paced and dynamic environment
Strong service orientation
Prior experience working with global markets, especially the Americas
Ability to analyze data and turn it into strategic insights and action items
Technical acumen with knowledge of software architecture and the enterprise software landscape

Nice to Have

Background in Cyber Security
Experience with CRM systems, data warehousing, and analytic tools to establish detailed customer metrics
Vast experience with Excel and PowerPoint and ability to analyze data and present it to top management
Prior technical background

Qualifications

Bachelor's degree in Economics, Marketing, Management, Science, Technology, Engineering, Math (STEM) majors) or equivalent experience
Must be eligible to work in the US without sponsorship from an employer now or in the future

Working at Check Point Software Technologies

Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies for 2024, and has earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years (2020-2024). The company is recognized as one of the World's Top Female-Friendly Companies and fosters an award-winning company culture focused on innovation, security, and making the world a safer place.

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