Marketing Execution Senior Specialist

About the Role

Key Responsibilities

• Provide an engaging online experience for global audiences to generate demand, nurture prospects, support and amplify the SAP brand.
• Responsible for content management, search engine optimization, audience engagement, web design, email campaign development, and social media channel management.
• Utilize a broad knowledge of Digital Marketing services to support stakeholders in their programs.
• Evaluate, implement and optimize innovative approaches to Marketing by bringing in a digital mindset and collaborative approach across market units, regions and global teams.
• Plan and deliver content build/collection/distribution plan.
• Establish target goals and evaluate results for continuous improvement.
• Provide in-depth evaluation of program results and apply tactics to improve yield and progression of visitors, contacts, or leads.
• Consult with strategic stakeholders to understand needs, propose digital marketing service packages, and deliver analysis and recommendations.
• Analyze usage of mobile devices for accessing SAP digital properties and develop approaches to enhance mobile accessibility.
• Engage with SAP Digital Tribe and other digital audiences through online conversations to understand needs and resolve issues.
• Gather business requirements to support platform evaluation.
• Work with stakeholders and departments to recommend, plan, and deliver tools supporting business and audience needs.

Requirements

• Bachelor's degree or foreign equivalent in Information Systems, Statistics, Analytics, Business Management, or related field of study.
• Six (6) years of progressive, post-baccalaureate experience in marketing or related occupation, or
• Master's degree or foreign equivalent in relevant fields with four (4) years of experience.
• Experience creating interactive dashboards using SAC, Tableau, Domo, and Adobe Analytics.
• Experience writing ETL scripts in SQL and Python to clean, stitch, and analyze data from various sources including SAP Hana, Adobe Analytics, and Tableau.
• Developing and executing digital reporting and analytics to drive KPIs, ROI, and marketing effectiveness using tools like Adobe Analytics, SAC, Tableau, Salesforce, SAP CRM, MSights, SAP Hana, SAP AFO.
• Analyzing large datasets with SQL and Python to identify trends, patterns, and outliers.
• Leading reporting frameworks and supporting marketing performance and ROI analysis across campaigns and media types.

Nice to Have

• Experience with platform evaluation and supporting digital transformation initiatives.
• Knowledge of mobile device usage analytics and accessibility improvements.

Qualifications

• Educational background as specified in requirements (Bachelor's or Master's in relevant fields).
• Experience as detailed in requirements (minimum 4-6 years depending on degree).

Benefits & Perks

• Competitive salary range of $96,470 - $149,600, with a targeted total compensation of $100,000 - $170,000.
• Inclusion in SAP's Employee Referral Program.
• Supportive culture emphasizing inclusion, health and well-being, and flexible work models.
• Access to SAP benefits and eligibility for incentive programs.