Marketing Intelligence Associate

About the Role

Key Responsibilities

• Collect, clean, and compile data from a variety of marketing platforms (paid media, email, social, CRM, web analytics, etc.).
• Maintain, update, and enhance performance dashboards for KPI and campaign reporting.
• Support recurring and ad hoc analysis, delivering clear performance summaries and actionable insights.
• Assist in A/B test design, tracking, and analysis to optimize marketing campaigns.
• Contribute to competitive benchmarking and market research to identify growth opportunities.
• Collaborate with internal teams and agency partners to ensure reporting accuracy and alignment.
• Coordinate and organize marketing materials, reports, and communications.
• Identify trends and patterns in marketing and customer data to inform strategy and planning.
• Partner with the Marketing Intelligence Manager to design and develop data-driven marketing initiatives that better meet organizational goals.

Requirements

• Bachelor's degree in marketing, Business, Economics, Statistics, or related field-or equivalent experience.
• 1+ years of experience in marketing analytics, business analysis, or related role.
• Strong analytical and problem-solving skills with the ability to interpret complex data sets.
• Proficiency with Excel/Google Sheets for data analysis and reporting.
• Excellent written and verbal communication skills-able to translate data into clear insights and recommendations.
• Strong organizational skills, with the ability to manage multiple projects and deadlines.

Nice to Have

• Experience with BI/data visualization tools (e.g., Tableau, Power BI) and marketing/analytics platforms (e.g., Google Analytics, social media insights, CRM tools).
• Working knowledge of SQL or other querying languages.
• Familiarity with marketing automation platforms and digital advertising platforms (e.g., Salesforce, Marketo, HubSpot, Google Ads, Meta Ads Manager).
• Background in A/B testing or experimentation frameworks.

Qualifications

• Educational background with a Bachelor's degree in marketing, Business, Economics, Statistics, or related field, or equivalent experience.
• At least 1 year of experience in marketing analytics, business analysis, or related roles.

Benefits & Perks

• Base salary ranging between $52,000 to $57,000, based on role, skills, and qualifications.
• Comprehensive and competitive benefits package including 401k with company match, Mitsubishi Lease Program, and a full range of medical, financial, and other perks.
• Family First: Healthcare coverage including medical, dental, and vision plans.
• Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check.
• 401(k) with Company match and annual contributions based on years of service.
• Professional development opportunities, including training, tuition reimbursement, and employee resource groups.
• Up to 30 days of paid time off, including holidays, vacation, and other leave options.
• Hybrid working environment (~2 days remote, 3 days in-office) at our modern office in Franklin, TN.
• Collaborative workspace fostering idea exchange.