Marketing Intelligence Specialist

Lord, Abbett & Co.

Jersey City, NJ

Full Time

Senior

120k-140k

16 days ago

Job Description

About the Role

The Marketing Intelligence Specialist role is for a motivated and strategic thinker, experienced in driving the data-driven decision-making processes. This role is pivotal in transforming data into actionable insights that enhance our marketing strategies and business outcomes. The ideal candidate will have a strong analytical background, excellent communication skills, and the ability to collaborate effectively with various teams.

Key Responsibilities

Lead the development and implementation of data analysis and reporting frameworks
Establish a “center of excellence” for digital marketing measurement, analysis
Standardize, stabilize basic reporting, analysis, and optimization approaches
Work with data, tech teams to evolve data integration capabilities
Create, maintain, and curate multiple engagement dashboards
Collaborate with marketing, sales, and product teams to identify key metrics and performance indicators
Provide strategic insights and recommendations to optimize marketing campaigns and business strategies
Develop and maintain dashboards and visualizations to track performance and inform decision-making
Conduct in-depth analysis of customer behavior, market trends, and competitive landscape
Present findings and insights to senior leadership and stakeholders in a clear and compelling manner
Ensure data accuracy and integrity across all reporting and analysis activities
Stay updated on industry trends and best practices in data analytics and intelligence

Requirements

Bachelor's degree in a relevant field (e.g., marketing, statistics, analytics, economics)
8+ years of experience in data analysis, business intelligence, or a related field
Strong proficiency with data analysis tools and software (e.g., Power BI, Tableau, SQL)
Proficiency with social media management applications (e.g., Sprinklr, Hootsuite)
Experience with digital marketing analytics platforms (e.g., Adobe Analytics, Google Analytics, Tag Manager)
FinServ or Asset Management experience a plus
Excellent analytical and problem-solving skills
Strong communication and presentation skills
Strong project management skills

Qualifications

Educational background in marketing, statistics, analytics, or economics

Benefits & Perks

Competitive total rewards package including salary, retirement plans, health and well-being plans
Discretionary bonus eligibility
Opportunity to work in a leading global independent investment management firm

Working at Lord, Abbett & Co.

Lord Abbett is a principles-based, performance-oriented, and purpose-driven organization. The company values trust, excellence, responsibility, transparency, and collaboration. It fosters an environment of organizational agility, and has been recognized as one of the Best Places to Work in Money Management by Pensions & Investments for five consecutive years.

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