MARKETING LEAD

About the Role

Key Responsibilities

• Develop, implement, and manage a comprehensive marketing roadmap that aligns with the company's long-term business goals, including defining strategic objectives, allocating marketing budgets, and tracking key performance indicators (KPIs) to optimize results.
• Continuously analyze market trends, consumer behavior, and the competitive landscape to identify new opportunities for growth and maintain a competitive edge, using data-driven insights to inform campaign development and strategic decisions.
• Oversee a diverse portfolio of marketing activities, including digital marketing, advertising, B2B outreach, and D2C initiatives.
• Collaborate with company leaders, regional teams, and various departments to ensure a consistent brand message and a cohesive, integrated approach to all marketing efforts.
• Stay abreast of industry innovations and emerging trends to keep the organization's marketing approach fresh and impactful, ensuring brand messaging, creative assets, and all communications are consistent and compelling across all channels.

Requirements

• Deep understanding of modern marketing principles and strategies, with the ability to think both creatively and strategically.
• Excellent communication, presentation, and interpersonal skills, with a proven ability to lead and collaborate effectively across teams.
• Demonstrated experience in digital marketing disciplines, including social media, SEO, content marketing, and email campaigns.
• Strong analytical skills with the ability to interpret complex data, track KPIs, and make data-driven decisions to optimize campaigns.
• Proven experience in developing, allocating, and managing marketing budgets to achieve a strong ROI.
• Previous experience in the home care or broader healthcare sector is highly preferred.

Nice to Have

• Experience in the healthcare or home care industry.

Qualifications

• Experience in digital marketing and leadership roles.
• Financial acumen related to marketing budget management.
• Industry experience in home care or healthcare is highly preferred.

Benefits & Perks

• Earned Time Off
• Medical Benefits, Dental, Life Insurance
• Weekly paychecks
• Competitive Pay
• Fun, Lively, and Family work environment
• Performance Bonuses
• Room for advancement