Marketing Lead

About the Role

Key Responsibilities

• Develop and oversee the execution of integrated marketing strategies that align with overall business objectives and target audience needs.
• Enhance brand visibility and reputation through consistent messaging and innovative marketing campaigns across all channels.
• Lead content creation initiatives, including blog posts, whitepapers, case studies, and social media content, ensuring alignment with marketing goals.
• Conduct market analysis to identify trends, customer needs, and competitive landscape to inform marketing strategies.
• Plan, execute, and optimize multi-channel marketing campaigns, measuring their effectiveness and making data-driven improvements.
• Mentor and manage a team of marketing professionals, fostering a collaborative and high-performance culture.
• Oversee marketing budgets, ensuring efficient resource allocation and return on investment for all marketing initiatives.
• Collaborate with sales, product, and customer service teams to ensure cohesive messaging and to support lead generation efforts.

Requirements

• A minimum of 5 years of experience in marketing roles, with at least 2 years in a leadership position.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
• Proficiency in using analytics tools (e.g., Google Analytics, HubSpot, or similar) to track campaign performance and drive improvements.
• Proven experience in leading and developing teams, with excellent interpersonal and communication skills.
• Ability to think strategically and creatively to develop innovative solutions that drive marketing success.
• Strong organizational skills with the ability to manage multiple projects and deadlines effectively.

Nice to Have

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Experience with marketing automation tools and CRM systems.
• Familiarity with graphic design tools and principles.
• Knowledge of brand development and public relations.

Benefits & Perks

• Join a forward-looking team at the forefront of digital transformation.
• Work on high-impact, large-scale WordPress projects that challenge your expertise.
• Competitive compensation and benefits package.
• Flexible work arrangements and a collaborative, innovative work culture.