Marketing Lead, Content Development Specialist

About the Role

Key Responsibilities

• Serve as the lead writer and content creator on the marketing team.
• Develop marketing tactics that create brand awareness and generate qualified leads.
• Assist in the development of solution marketing materials including collateral, news releases, and presentations.
• Create copy that reflects the company's offerings in a clear, compelling, and consistent way.
• Support the content marketing plan that engages manufacturer and healthcare provider stakeholders.
• Showcase the company's expertise and value through practical insights such as white papers, case studies, webcasts, podcasts, videos, etc.
• Manage website content and create new pages, content, and lead generation forms as needed.
• Manage the creation of client-specific communications, including collateral and demos related to AssistRx products.
• Support the tactical execution, evaluation, and optimization of marketing communication programs to achieve department goals.

Requirements

• Bachelor's degree required.
• Minimum 2 years' experience in marketing (healthcare, pharma and/or B2B services experience preferred).
• Ability to work well in a lean organization, developing and demonstrating expertise in many facets of marketing.
• Self-starter mentality, with a track record of completing projects on time and within budget.
• Excellent written and verbal communication skills.

Nice to Have

• Demonstrated expertise in writing for web and print—with a working knowledge of Associated Press style.
• Foundational knowledge and hands-on experience with content development and management and digital best practices.
• Experience working with Salesforce or other CRM, Marketing Cloud, WordPress, Google Analytics, SharePoint, Hootsuite/Sprout or other social management platform, and Survey Monkey or other survey platform.

Qualifications

• Educational background includes a Bachelor's degree.

Benefits & Perks

• Supportive, progressive, fast-paced environment.
• Competitive pay structure.
• Matching 401(k) with immediate vesting.
• Medical, dental, vision, life, & short-term disability insurance.