Marketing Lead, Planning and Analytics

About the Role

Key Responsibilities

• Partnering closely with finance and marketing analytics teams to establish unified, actionable metrics for ongoing measurement and optimization.
• Providing competitive benchmarking, market intelligence, and thought leadership on marketing-to-sales ratios and budgeting best practices to inform strategic investment decisions.
• Delivering strategic budget and spend recommendations that optimize spend thresholds to drive measurable performance outcomes.
• Continuously monitoring market and business indicators to adjust marketing budgets responsively throughout the fiscal year.
• Providing expert consultation and strategic insights to marketing teams and Business Units to inform budget decisions and realign investments with evolving business needs.
• Designing and executing a cross-product marketing investment framework that prioritizes spend based on comprehensive revenue analytics and enterprise-wide growth objectives.
• Advising on prioritization strategies that integrate inputs from both Consumer and Business segments, ensuring alignment with overarching revenue goals and maximizing growth impact across AT&T's portfolio.
• Developing a holistic, analytics-driven methodology that balances enterprise-level targets with individual product campaigns, allocating marketing investments to maximize revenue and strategic priorities.
• Delivering clear, data-backed insights and updates to senior leadership, including the Head of Marketing Planning & Operations and lines of business leads.
• Representing the marketing budgeting and planning process in executive forums, ensuring transparency and alignment with AT&T's strategic financial goals.

Requirements

• Strategy, business intelligence, and analytics experience in a leading role for 3+ years.
• Brand finance, management experience in multi-product consumer and/or B2B companies.
• Expertise in marketing organizations and understanding of marketing knowledge base at a Fortune 500 company.
• Highly analytical with the ability to spot trends and provide recommendations to the business.
• Experience in developing and recommending marketing investment strategies across a portfolio of products and/or business lines.
• Strong financial acumen and experience working with complex budget allocations, cost forecasting, and reconciliation.
• Extensive experience analyzing annual marketing budgets.
• Ability to communicate recommendations from a marketer's perspective while addressing concerns and utilizing information from finance and business intelligence teams.
• Experience collaborating with organizations of 250-300+ employees.
• Experience stewarding and analyzing budgets of $250M+.
• Executive presence to inspire confidence with internal and external stakeholders.
• Collaborative mindset and willingness to work closely with teams.
• Change agent capable of driving positive cultural change at AT&T.

Nice to Have

• Experience in a Fortune 500 company or similar large-scale organization.
• Knowledge of marketing-to-sales ratios and budgeting best practices.
• Experience with multi-product or multi-segment marketing strategies.

Qualifications

• Minimum of 3+ years of strategy, business intelligence, and analytics experience in a leading role.
• Experience managing budgets of $250M+.
• Experience in marketing organizations within multi-product consumer and/or B2B companies.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident/hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone