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Senior Campaign Analytics & Data Science Consultant

Wells Fargo & Company - Institutional Retirement & Trust business

Charlotte, NC
Full Time
Senior
1 day ago

Job Description

About the Role

Wells Fargo is seeking a talented Senior Campaign Analytics & Data Science Consultant to join our growing Marketing Analytics team as part of Consumer & Small Business Banking (CSBB). In this role, you will partner with stakeholders and play a pivotal role for various marketing campaigns aimed at assessing key marketing levers for future optimization and developing solid actionable inflight reporting for continuous refinement of our marketing campaigns. Additionally, you will be responsible for implementing marketing strategies that drive growth and engagement, while continuously improving campaign performance and efficiency.

Key Responsibilities

  • Measure and quantify the success of CSBB Marketing campaigns while inflight and via post campaign deep dives
  • Communicate actionable insights and recommendations using data in a digestible format to a non-technical audience of varying levels
  • Lead or participate in moderately complex initiatives and deliverables by utilizing data-driven, advanced analytical, statistical techniques, algorithms, or models to make actionable insights, trends, recommendations, or contribute to large-scale planning that has a broader impact
  • Review and analyze moderately complex, large structured and unstructured data sets from various sources, requiring an in-depth hypothesis generation and advanced analysis of variable factors to convert data into meaningful insights and recommendations
  • Independently analyze and resolve moderately complex issues and lead team to meet deliverables while leveraging solid understanding of analytic capabilities
  • Execute analytical experiments and create innovative statistical techniques to discover solutions for abstract business problems across various domains
  • Develop a deep understanding of technical systems and business processes to extract data-driven insights while identifying opportunities for engineering enhancements
  • Interpret and analyze data, using advanced analytics methods and programming, to recommend ways to solve problems and influence business decisions and strategies
  • Collaborate and consult with peers, colleagues, and mid-level managers to drive recommendations and strategies based on data-driven analytical insights, trends, and patterns that will resolve issues and achieve goals; may lead projects, teams, or serve as a mentor for lower-level staff

Requirements

  • 4+ years of data science experience, or equivalent demonstrated through work experience, training, military experience, or education
  • Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science
  • Proficiency in SQL, Python / R, and other programming languages
  • Experience with large production data sets
  • Strong analytical skills, with experience using data and insights to inform marketing decisions
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
  • Experience with statistical testing
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
  • Experience with technical systems and business processes extracting data driven insights while identifying opportunities for engineering enhancements
  • Hands-on experience of Extract, Transform and Load (ETL) and data warehousing for purposes of integrating different data sources

Nice to Have

  • 1+ years of previous marketing campaign analytics experience
  • Proficiency in Data visualization preferably with Tableau
  • Experience with large production data sets
  • Expertise in statistical testing

Qualifications

  • Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science

Benefits & Perks

  • This position offers a hybrid work schedule
  • Ability to travel up to 10% of the time

Working at Wells Fargo & Company - Institutional Retirement & Trust business

Wells Fargo is an equal opportunity employer. Employees support a focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture. They are accountable for execution of all applicable risk programs, following policies and procedures, and making sound risk decisions. There is an emphasis on proactive monitoring, governance, risk identification, escalation, and making decisions aligned with the company's risk appetite.

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Job Details

Posted AtSep 12, 2025
SalaryCompetitive salary
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

Job Skills

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About Wells Fargo & Company - Institutional Retirement & Trust business

Website

wellsfargo.com

Company Size

5001-10000 employees

Location

Charlotte, NC

Industry

Commercial Banking

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