Marketing Loyalty Consultant

Software Guidance & Assistance

Parsippany-Troy Hills, NJ

Contract

Director

8 days ago

Job Description

About the Role

The Marketing Loyalty Consultant role at Software Guidance & Assistance, Inc. (SGA), is a contract position supporting a hospitality client remotely. The role involves managing loyalty initiatives, field engagement, enrollment programs, and supporting digital and communication strategies to drive loyalty program success. The position is at the Senior Manager or Director level, focusing on critical projects and cross-functional collaboration to enhance loyalty programs.

Key Responsibilities

Act as the primary point of contact for major loyalty program initiatives
Manage project workflows and timelines, ensuring steady progress
Collaborate cross-functionally with key business partners
Oversee development of digital programs
Track program results and provide regular updates to leadership
Support communication strategy and execution
Manage field engagement programs including communications and points disbursement
Serve as the primary contact for internal incentive programs, monitoring the program and supporting international regions
Launch and track promotions
Serve as the contact for inquiries
Assist with quality assurance changes to further integrate loyalty
Monitor enrollment initiatives and serve as a liaison from the loyalty team
Share regular updates with leadership
Monitor enrollment data, identify trends, discrepancies, and opportunities for improvement, and create action plans
Conduct brand standards audits to support loyalty integration
Manage point budget allocations and ensure budget adherence
Organize and lead global loyalty meetings
Manage QR code requests and creation for the Company Rewards team
Coordinate with Communications and Loyalty Operations to ensure timely and accurate delivery of franchisee communications

Requirements

Experience supporting loyalty initiatives and programs
Ability to manage project workflows and timelines
Strong cross-functional collaboration skills
Experience with digital program development
Ability to track and analyze program results
Excellent communication skills for strategy and updates
Experience managing field engagement and incentive programs
Ability to monitor enrollment data and identify trends
Strong organizational skills for managing budgets and meetings

Working at Software Guidance & Assistance

SGA is a women-owned business committed to solving big IT problems with a personal, boutique approach. The company values customer service, employee development, quality, and integrity. They promote a diverse team environment where employees are encouraged to be themselves, love what they do, and find their passion at work.

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